Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you!  Ready to take some notes?   SOME […]

Do you think you have a small email list? How can you have a successful and profitable launch when you don’t have as many subscribers on your list as you’d like to have? This week we’re talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you […]

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we’re cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a […]

Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead.  If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before.  This will quite literally blow your mind! Ready […]

What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, […]

Do you have a flagship product – a core product or service that you focus on with your marketing and your messaging? Today we’re sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber.  Sounds too good to be […]

Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing? Today we’re sharing the lessons we’ve learned from running our own two-day online event – Inbox. This is the third year we hosted our signature email marketing conference, which is a totally free […]

How do you know if you’re unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who […]

What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]

Why did we wait three years to create a brand? Shouldn’t that be the first thing you do when you start a business? Probably not! It’s not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product – even if it […]

Can giveaways help you grow your list? What prize should you choose for your contest and how do you make it go viral? Who do giveaways work best for, and how do you even run them? Ready to find out why giveaways are important for your email list growth and your business? Then let’s hear […]

Are you going on holiday or taking some time off from your business? What will you do with your email marketing? Will you stop your emails? Or will you keep them going? What are your options? This is what we’re sharing today – how to do your email marketing while you’re on holiday, whether you’re […]

Have you ever raised your prices and found that no one was rushing to buy? We’ve been there and done that. And that’s why this week we’re sharing how to increase your prices the right way by telling your audience in advance and creating urgency that will boost your sales. No matter what you sell […]