Learn Email Marketing – Podcast and Free Resources

So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if […]

Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content. A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she […]

Because there’s nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs.  Today we thought we’d share three of them with you. Want to know what they are?  Lucky for you, it’s what this […]

Should you try to sell to your subscribers as soon as they join your list? When someone opts in for your freebie and joins your list, should you try to sell them something right away or is there a better route to take in order to get that first sale? We’re sharing some strategies you […]

What makes a successful email launch? Well, paying customers of course! When you’re preparing to launch your next course, or brand new product, to your email list you want to make sure there is going to be a flood of eager customers chomping at the bit to hit the ‘buy’ button on day one. This […]

It’s the question we all ask when we think about our email marketing strategy, is it okay to sell in every email? How do you ensure there’s a really good balance of sales and value in your emails without taking away from your ability to sell? What if we told you that you can use […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate? In this special episode […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s […]

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it? Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers. Making that effort with subscribers […]

Do you wish you could plan 3 months worth of email content in just one afternoon? It’s the dream, right? And we’re here to make that dream come true, hell yeah! This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers […]

When is the very best time to send promotional emails? When it comes to selling your products and services you want to make sure that your emails are landing in inboxes at exactly the right time! Send them too early and people will simply snooze through them, send them too late and people have already […]

One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. Online marketer Ryan Phillips shares a brilliant approach in this episode. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income stream […]

We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what […]

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]

One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better! Imagine […]