Turn Problems into Opportunities – Convert Haters into Sales with Laura Belgray from The Talking Shrimp
So you started sending more emails to your subscribers and now you’re getting ‘hate mail’. That’s right – some people are replying with complaints and negative feedback. And how do we deal with those? Laura Belgray, the founder of Talking Shrimp® and co-creator of The Copy Cure with Marie Forleo, has been a professional writer […]
How Sheila Went from the Starting Blocks to Total Clarity – an Email Marketing Case Study
Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She’s been in business for years, but it’s only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic […]
Why Retention is Important for your Membership, with Liz Beadon
Ever wondered why retention is important in your membership? If you’re focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to […]
Why You Need to Avoid These Email Marketing Mistakes
We see people follow bad email practices all the time. And you know what? Doing the stuff we’re going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing […]
How to Create Urgency For an Evergreen Membership or Course Without Product Launches
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course […]
The Best Cart Abandonment Emails with Chelsea Martinus from Black Girl Boss Collective
Do you find the idea of email automation daunting? Well, you shouldn’t! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your […]
Onboarding Emails Examples for your Online Course
This week on the podcast we’re talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your […]
7 Sales Elements to Give You More Reasons To Email During Your Launch
You’ve got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you’d like to email them a bit more. That would help with your sales, right? But you just don’t know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch […]
How to Get Out of a Sales Slump
Have you ever experienced a slump in sales? We know we have. But we’ve also learnt to read the signs so we know when one’s about to happen. And we’ve come up with a few strategies to get ourselves out of it. So here’s what we’re talking about today – exactly what to look out […]
Using Email Marketing to Build a Profitable Business – a Success Story from a Member of The League
In today’s episode, we do something a little bit different and share a success story from one of the members of The League – Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn’t […]
SPECIAL 100TH EPISODE: A Week in The Life at Email Marketing Heroes (Behind The Scenes with Rob & Kennedy)
We have reached 100 episodes of The Email Marketing Show! Whoop! To celebrate we (Rob and Kennedy) have recorded a very special behind-the-scenes episode – a week in the life here at Email Marketing Heroes. We talk about what we do on Sundays (Kennedy), Mondays, and Wednesdays, how we build our campaigns, how we write […]
How to turn data into amazing outcomes – learn about Measuring Marketing with Chris Mercer
Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today’s episode teaches you everything you need to know about measuring marketing with Chris Mercer. If just hearing the mention of Google Analytics makes you break up in hives, this episode is for you. Because you […]
How to amplify email campaigns, Clate Mask from Keap spills the beans
We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they’re doing to go and read your email and yours only? If only, right? Well, it’s possible. And today we find out how to amplify email campaigns – Clate […]
Who should not join The League of email marketing heroes
Who should NOT join our community – The League of email marketing heroes? Because (news flash) The League isn’t for everyone. Ready to find out who The League is perfect for and who isn’t a good fit for our membership? Let’s go! SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? […]
Add This Unusual Step to Your Checklist for Product Launch to Make More Sales After The Cart Closes with Marley Jaxx
You’re doing a launch. The pressure is on. You’ve got it all planned out. You know what you’re doing. Your subscribers are getting email reminders daily – hourly even. But then the launch is over. And… silence. What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add […]