fbpx
// Make edits between here... // ...and here
Turn Customer Feedback Emails Into Sales [Part 1]

Turn Customer Feedback Emails Into Sales [Part 1]

This episode is a little different as we’re not talking about the emails you send to your subscribers, but instead the emails that they send to you. That’s right, we’re talking about how to get those customer feedback emails from your subscribers and what to do with them when you do. Fun FactThe Return Of […]

Read More
Retargeting With Email Marketing - Scooping Up The Sales With Amy Bishop

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to […]

Read More
6 Techniques To Segment Your Email Subscribers

6 Techniques To Segment Your Email Subscribers

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are […]

Read More
Writing The Perfect Welcome Email - Saying Hello With Gavin Bell

Writing The Perfect Welcome Email – Saying Hello With Gavin Bell

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity? When we first signed up […]

Read More
7.5 Types Of Email Call To Action You'll Actually Use

7.5 Types Of Email Call To Action You’ll Actually Use

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you […]

Read More
Email Content That Hits A Nerve - Journalism Hacks From Janet Murray

Email Content That Hits A Nerve – Journalism Hacks From Janet Murray

I know what you’re thinking, adding strong storytelling to your email content is easier said than done. That’s why we’ve pinned down Janet Murray… Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers. One of the big […]

Read More