Learn Email Marketing – Podcast and Free Resources

This week we’re talking about the therapeutic benefits of writing your own emails. Is writing therapeutic? Absolutely! And writing emails can be just as much a therapy for you as it is a sales-making activity. So let’s break down all these cool therapeutic benefits of writing your own emails. Ready? SOME EPISODE HIGHLIGHTS: (0:16) Want […]

We see people follow bad email practices all the time. And you know what? Doing the stuff we’re going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing […]

We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course […]

So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the […]

Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all. So, how can you ensure your subject lines are as […]

Let’s get real for a minute. The main reason we all do email marketing is to make sales, right? Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months. Maybe you’re struggling to make any […]

So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if […]

What makes a successful email launch? Well, paying customers of course! When you’re preparing to launch your next course, or brand new product, to your email list you want to make sure there is going to be a flood of eager customers chomping at the bit to hit the ‘buy’ button on day one. This […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s […]

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails! If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single […]

Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he’s talking right to them. But how do you send real personal-feeling emails to a list of sometimes thousands of people? Mike Filsaime is on The Email Marketing Show talking about the techniques he […]

What are the best subject lines for sales emails that you can use to get people to actually open your emails? That’s the big question! But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails. There are dozens of reasons that you […]

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]

It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign. There’s not much point in banging […]

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity? When we first signed up […]