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How To Write More Personalised Emails With Mike Filsaime

How To Write More Personalised Emails With Mike Filsaime

Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he’s talking right to them. But how do you send real personal-feeling emails to a list of sometimes thousands of people? Mike Filsaime is on The Email Marketing Show talking about the techniques he […]

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How To Write Email Subject Lines For Sales Emails (That Actually Work)

How To Write Email Subject Lines For Sales Emails (That Actually Work)

What are the best subject lines for sales emails that you can use to get people to actually open your emails? That’s the big question! But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails. There are dozens of reasons that you […]

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How To Get Results From Your Email Outreach - Warming Up With Jason Bay

How To Get Results From Your Email Outreach – Warming Up With Jason Bay

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]

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The Anatomy Of A Sales Email Campaign - 'Pushing Buttons' With Ron Douglas

The Anatomy Of A Sales Email Campaign – ‘Pushing Buttons’ With Ron Douglas

It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign. There’s not much point in banging […]

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Writing The Perfect Welcome Email - Saying Hello With Gavin Bell

Writing The Perfect Welcome Email – Saying Hello With Gavin Bell

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity? When we first signed up […]

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7.5 Types Of Email Call To Action You'll Actually Use

7.5 Types Of Email Call To Action You’ll Actually Use

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you […]

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Email Content That Hits A Nerve - Journalism Hacks From Janet Murray

Email Content That Hits A Nerve – Journalism Hacks From Janet Murray

I know what you’re thinking, adding strong storytelling to your email content is easier said than done. That’s why we’ve pinned down Janet Murray… Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers. One of the big […]

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