The Only Email Marketing Campaign Types You’ll Ever Need
Did you know there are only THREE email marketing campaign types you’ll ever need to know about and use in your business? That’s right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these […]
Template For Email Marketing Campaigns
Is there a template for an email marketing campaign that will guarantee you don’t keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you? Yep, there is. And it’s the one we use in all our email campaigns. Not just the ones we use ourselves, but […]
Small List Big Launch – With Gemma Bonham-Carter
Do you think you have a small email list? How can you have a successful and profitable launch when you don’t have as many subscribers on your list as you’d like to have? This week we’re talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you […]
What We Really Think About Customer Avatars
Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead. If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]
Comedian’s Secrets to Storytelling – With Kevin Rogers
Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]
Advanced Psychology: Using Compound Curiosity
Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready […]
12 Things That We Use On Stage That Help Our Email Marketing
What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, […]
What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]
Why You Might Want to Think Twice About Consumption Emails
How do you encourage your audience to consume your content? Whether it’s a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we’re covering content consumption by sharing an exclusive panel discussion […]
How to Do Deadlines Well and Ethically
So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those […]
5 Questions About Email Marketing From Our Group Coaching Calls
Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we’re taking behind the scenes of the coaching calls we do inside our membership, The League. We’re going to not only share the questions about email marketing that our members ask us, but also the exact answers we […]
Write Emails Using Artificial Intelligence (AI)
Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we’re answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? […]
How Cody Burch Increased Sales by Exactly 1,000% in 1 Month with Just 10 Emails
Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He’s here to tell us how he increased sales with email marketing by a […]
What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they’re sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with […]
How To Decide Whether Your Messaging Should Change in a Crisis
In today’s special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the […]