Learn Email Marketing – Podcast and Free Resources

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails! If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single […]

We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them? It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, […]

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too. In fact, we think that they can both work […]

We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what […]

Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he’s talking right to them. But how do you send real personal-feeling emails to a list of sometimes thousands of people? Mike Filsaime is on The Email Marketing Show talking about the techniques he […]

We talk a lot about email content but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case. What people find attractive and appealing when it comes […]

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to […]

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are […]

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity? When we first signed up […]

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you […]

I know what you’re thinking, adding strong storytelling to your email content is easier said than done. That’s why we’ve pinned down Janet Murray… Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers. One of the big […]