Why Retention is Important for your Membership, with Liz Beadon
Ever wondered why retention is important in your membership? If you’re focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to […]
Onboarding Emails Examples for your Online Course
This week on the podcast we’re talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your […]
Courageous Content with Janet Murray
Janet Murray is the Queen of Courageous Content. This week she’s back on the show as our first returning guest – talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray? Grab pen […]
How to amplify email campaigns, Clate Mask from Keap spills the beans
We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they’re doing to go and read your email and yours only? If only, right? Well, it’s possible. And today we find out how to amplify email campaigns – Clate […]
Add This Unusual Step to Your Checklist for Product Launch to Make More Sales After The Cart Closes with Marley Jaxx
You’re doing a launch. The pressure is on. You’ve got it all planned out. You know what you’re doing. Your subscribers are getting email reminders daily – hourly even. But then the launch is over. And… silence. What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add […]
Testimonials – how to write and collect them automatically to bring in more sales with Monica Snyder
Testimonials. How to write them? How to ask for them in the first place? Do testimonials and email marketing go together? Is there even a way to automate the whole thing?! You see – we’re rubbish at asking for testimonials. It makes us feel grubby. So we don’t do it enough. But we should, and […]
Why We No Longer Take On Clients or Offer Coaching
While we’ve not built email campaigns for people since summer 2019, we continued to offer strategy, coaching and consultancy up until Spring 2021 before deciding to really focus on having the most impact with the most people to fulfil our mission. OMG did we love client work. And most of our clients have become really […]
Facebook Groups Marketing – Content That Make Sales with Christina Jandali
Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing. And today she shares her best tips on using a Facebook group to build your email list, so you can turn leads into buyers and make more […]
Build Your List using Viral Ads with Dave Rotheroe from Grip Advertising
Dave Rotheroe generated half a million dollars by mailing people grilled cheese sandwiches in the post. He’s now the founder and CEO of Grip Advertising, and today he talks to us about how to build your list with viral ads. We talk about how to be creative, how to split test, and how to make […]
How To Use Comedy, Humour, and Jokes in Your Marketing (Even if you’re not funny) with Adam Hunt from White Label Comedy
Should you use comedy and jokes in your marketing? Should all brands be funny? Is that the right thing to do? We asked Adam Hunt, who helps brands and businesses do exactly that – be funny. So let’s hear it from the man himself – how do you use humour in your marketing? SOME EPISODE […]
Subscriber-Centric Email Marketing with Kath Pay, author of Holistic Email Marketing
Most email marketing is too much about us, the business. Flip the script by thinking of it as a subscriber journey. Then let’s hear about holistic email marketing – Kath Pay is here to share all her best-kept secrets that we can take from the corporate world and use in the small business world… And […]
How to Grow your Email List When You Have Less Than 10k Instagram Followers, Helen Perry spills all
Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you’re clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the […]
Dress up your discount like this to make more sales with John Hutchison
Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up – we’ve done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way. That’s right. Bet you wouldn’t even know it’s […]
What should I talk about in my emails? Email marketing content ideas you’ll use.
So you’re an undertaker. An accountant. A photographer. You sell something people don’t need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we […]
You’ve Got a Lead Magnet, Now What?
So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the […]