Learn Email Marketing – Podcast and Free Resources

WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.  Plus, we’ll even peel back the curtain on the SCORE […]

We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale […]

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where […]

Welcome to another episode of The Email Marketing Show!  We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead. Want to get more sales from your email marketing? Before we get started with today’s episode, we’ve put a […]

Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of ‘The Email Marketing Show’, we tackled how to stay organised with your […]

One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]

When it comes to running a business, it can feel like you’re constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this […]

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let’s talk about how we are leveraging the power of AI right now in our business. We’re Kennedy and […]

Today, we’re diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We’ve all been there—hovering over the “send” button, worrying about how our emails will be perceived. We’re Kennedy and Fifi, and today we’re going to unpack this together and help you send those emails with confidence! Ready […]

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi, and today we’re going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation? We’re Kennedy and Fifi, and today we’re going to share what you can do better with your automated email sequences. Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the […]

Do people have reasons for not buying from you? Yes, they do. We’re Kennedy and Carrie, and today we’re sharing the three subconscious questions people have that stop them from buying from you. It’s super important you answer these exact questions in your marketing and sales copy because people can’t and won’t buy unless you […]

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We’re Kennedy and Carrie, and today we’re sharing how to create a lead magnet sequence that will get your subscribers to love you. And grow your list. And your business. Ready? […]

Are you someone who can’t stop procrastinating when it comes to doing your email marketing? Well, you’re not alone. We’re Kennedy and Carrie, and today we’re sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now! Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (0:34) Want to […]

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who’s been running successful summits about personal branding for introverts for nearly 5 years. Here are some awesome strategies and tips to make […]