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email marketing and webinars

How Paul & Emily Finally Started Making A Profit In Their Business Using Email Marketing And webinars (And Our Amazing System!)

What happens when you join a comprehensive programme that teaches you ethical and psychology-based email marketing? You start turning your subscribers into customers and making more money in your business. That’s exactly what happened to Paul and Emily Hughes from Parent Guide to GSSE, who have been successfully using a combination of email marketing and […]

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buy email lists

Pretty Awesome Reasons Why You Should Never Buy Email Lists (And What To Do Instead)

Do people buy email lists? Should you? Does it work? Does it help you make more sales and create more success in your business?  Well, buying an email list is something you can do. But you’ve got to do it right. And keep a few considerations in mind.  Let’s have a little dive into this […]

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Best Email Marketing Platform

The Best Email Marketing Platform For Small Businesses (And The Ones You Want To Avoid At All Costs!)

What’s the best email marketing platform for your small business? Are some better than others? Will any of them do? Let’s find out. The email marketing platform we use and recommend – Keap People always ask what the best email marketing platform is. And the one we’ve been using as a business for more than […]

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email marketing waitlist

Cool Techniques To Maximise The Power Of An Email Marketing Waitlist Before Your Next Launch

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how […]

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email marketing success stories

How Our Client Lucas Reuterstig Saved His Business By Implementing Just Two Of Our Awesome Email Marketing Campaigns

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn’t just take our word for it – that’s why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just […]

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Click-through Rate Increase

Practical Ways To Increase The Average Click-Through Rate In Your Email Marketing

What’s a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter?  Let’s find out the answers to these questions – and more! SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE! (4:29) Why is your click-through rate […]

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familiarity exposure

Tap Into The Mind-Blowing Power Of Familiarity Exposure Psychology In Your Emails To Boost Sales In Your Business

What is familiarity exposure? Also referred to as mere exposure, there’s a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales.  That’s right. Become a ‘household brand’, and more people will buy from you. Want to know how it all works? Let’s find out. […]

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customer transformations in email marketing

How To Show Customer Transformations In Your Email Marketing With Relatable Before-And-After Stories

Do you collect testimonials in your business? What’s the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list?  If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, […]

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Email Marketing Copywriting

Supercharge Your Email Marketing Copywriting By Mastering The Rule Of One For Maximum Impact

Want to find out how to immediately supercharge your email marketing copywriting? Then let’s find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it […]

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Flash Sale Black Friday Campaign

Unlocking Your Next Flash Sale Black Friday Campaign By Maximizing Email Marketing & Social Media Chatbots – With The Amazing Natalie Ellis from BossBabe

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?  If right now you’re thinking that Black Friday is far away, just know that this strategy can work for any other holiday or […]

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email marketing trends for 2024

What’s NEW In Email Marketing? Check Out These Hot Email Marketing Trends For 2024

What’s the latest in the email marketing world? Let’s find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses? (And yes, we’ll talk about AI, but probably in the way you expect us to).  Ready to go?  SOME EPISODE HIGHLIGHTS: […]

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New Year's Emails

What To Send In Your New Year’s Emails To Get Your Clients Excited About Your Business (And Buy From You)

Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year’s emails? Whether you have or haven’t taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your […]

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Master Your Metrics – Unleashing The Power Of Email Marketing Analytics

Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing? If this is a topic you’ve been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn’t as hard as it might sound. Just collect the right data, […]

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Increased Revenue With Email Marketing

How April McMurtrey Increased Her Revenue By 400% In Just One Year – A Case Study

Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we’re getting to hear from one of our clients – the lovely April McMurtrey from Learn Reading, who’s sharing how she increased her revenue by 400% […]

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B2B Vs B2C Email Marketing

Email Showdown! B2B Vs B2C Emails – What Are The Differences And Who Wins The Ultimate Email Marketing Crown?

Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B? Let’s have a big ol’ email showdown and find out which type of email marketing wins! SOME EPISODE HIGHLIGHTS: (0:29) Grab our amazing resource Click Tricks […]

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