Learn Email Marketing – Podcast and Free Resources

Want to find out how to immediately supercharge your email marketing copywriting? Then let’s find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it […]

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?  If right now you’re thinking that Black Friday is far away, just know that this strategy can work for any other holiday or […]

What’s the latest in the email marketing world? Let’s find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses? (And yes, we’ll talk about AI, but probably in the way you expect us to).  Ready to go?  SOME EPISODE HIGHLIGHTS: […]

Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year’s emails? Whether you have or haven’t taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your […]

Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing? If this is a topic you’ve been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn’t as hard as it might sound. Just collect the right data, […]

Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we’re getting to hear from one of our clients – the lovely April McMurtrey from Learn Reading, who’s sharing how she increased her revenue by 400% […]

Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B? Let’s have a big ol’ email showdown and find out which type of email marketing wins! SOME EPISODE HIGHLIGHTS: (0:29) Grab our amazing resource Click Tricks […]

Ever come across the terms landing pages or squeeze pages? Interesting phrase, don’t you think? So let’s shed some light on this – what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn’t go on there?  Let’s find […]

Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let’s hear it from our client Cheryl Hatch from Preschool Plan It, who implemented only two of our email campaigns and increased her […]

Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren’t these ‘marketing things’ that happen at checkout? Can you even do cross-selling and upselling with email marketing? Oh yes, you can. And when you use these strategies in the right way in your business, you’ll start making […]

How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns? These are only some of the questions we answer for you today. And we’re willing to bet you can’t wait to get […]

Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year’s, Easter, Mother’s Day, Father’s Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want!  Yes, indeed it is.  So let’s talk about holiday email […]

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time?  We bet you do.  Let’s get into it, then.  SOME EPISODE HIGHLIGHTS: (0:13) Want […]

What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way. Because when you get it spot on, it’s not as boring as it sounds. Plus, it’s no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring […]

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone’s reacting to this update like it’s the big apocalypse of email marketing. But is that true? Let’s talk about whether this update does or doesn’t affect you, and how you can go about it.  Ready to find out the […]