10 Creative Lead Magnet Ideas That Bring in Buyers
So you’ve been told to create a lead magnet. You’ve spent hours putting together a free guide, a checklist, or a PDF. And what happens? A flood of new subscribers! But then… crickets. They never buy. Here’s the brutal truth: Most lead magnets attract freebie seekers, not actual buyers. But what if your lead magnet […]
How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate
If you’re tired of sending emails that get ignored, you’re not alone. The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them – read them, click on them, and actually buy […]
From Burnout to Breakthrough: How Valerie Francis Built a Scalable Author Business
Writing books is hard. But turning writing into a full-time business? That’s a whole new level of challenge. Valerie Francis, a professional novelist and literary editor, was trapped in a cycle that many creatives know too well- exhaustion, burnout, and the constant struggle to scale. She loved working one-on-one with writers, but the work wasn’t […]
3 Lead Magnets You MUST Have (Get More Leads That Actually BUY!)
Are your lead magnets actually bringing in BUYERS, or just a bunch of freebie seekers? If you’re stuck with an email list full of people who never open their wallets, chances are you’re using the wrong type of lead magnet. And that’s killing your sales. In this week’s episode of The Email Marketing Show, we’re […]
The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List
Affiliate marketing is one of the easiest ways to generate income from your email list – without creating your own products, handling customer service, or even making a single sale yourself. But there’s a problem. Too many people do it wrong. They bombard their audience with spammy links, promote shady products, and burn trust faster […]
Webinars That Sell: Insider Secrets from Jason Fladlien!
Want to turn your webinars into sales machines? You’re in the right place. Jason Fladlien – one of the most successful webinar experts in the world – sat down with Kennedy to break down what’s working right now in the world of webinars. From crafting irresistible offers to nailing the perfect pitch, Jason shares the […]
7 Secret Social Proof Hacks That Skyrocket Your Sales (Without Being Pushy!)
Imagine this: You’re scrolling through your inbox, bombarded with emails trying to sell you something. Most get ignored. But then – bam! – one grabs your attention. It feels different. It feels trustworthy. Why? Because it leverages social proof in a way that doesn’t feel slimy or desperate. Social proof is the secret sauce that […]
How to Use ‘Memory Craving’ to Make Your Offers Irresistible
Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it – like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving: a psychological trigger that makes people deeply desire something because it reminds […]
From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time
In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when […]
3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)
When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you’re a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week’s episode, we’ll uncover the three critical buyer triggers that influence decisions – time […]
How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k
What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines – and the results were extraordinary. In this article, we’ll dive into her bold strategy, her mindset shifts, and […]
7 Email Hacks You’re Missing (And One Nobody Talks About!)
Listen up: you’ve been duped. Everyone’s obsessing over subject lines and clickbait tactics, but they’re missing the real magic. Today, we’re diving into 7 email hacks that make your life easier, your emails better, and your sales higher. Oh, and there’s one sneaky tip in here that NO ONE’s talking about. Let’s do this. Hack […]
2025 Email Marketing Trends Revealed: AI Secrets, Sales Hacks, and What Could Kill Your Business!
Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got […]
How Can I Use A/B Testing To Improve My Email Marketing Results?
Do you want more people to open, click, and buy from your emails? This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing. Let’s do this! Want to get more sales from […]
What’s The Most Effective Way To Nurture Leads Through Email?
With the rise of new channels and platforms, from SMS to WhatsApp – email is still the highest performing revenue generator. But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode – let’s dive in! Want to […]