How To Take Email Marketing Split Testing To The Next Level, With Matt Bacak
Do you split test? How do you do it? What kind of things do you split test and what do you do with the data? These are some of the questions we answer in this conversation with the awesome Matt Bacak about taking split testing for email marketing and taking it to the next level. […]
6 Things You Didn’t Know Your Email Marketing Platform Could Do
What if your email marketing platform could do more than you think it can? What if there was a super simple way for you to do some things that sound very technical – and something that only big companies with huge budgets could do? Well, we’re here to show you 6 amazing things that the […]
Email Mistakes That Almost Got Me Fired (Avoid These) – With Chris Davis
Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We’ve made loads of email marketing mistakes in our time, and today’s guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million […]
What We Really Think About Customer Avatars
Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead. If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]
What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they’re sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with […]
Warning: 6 Lies Your Email Marketing Platform Is Telling You
Email marketing platforms make some things super easy to do. But just because some features exist or are set up in a certain way, it doesn’t mean they’re right! There are things that email marketing platforms put in front of you that damage your mindset and perspective on email marketing. Things that are bad for […]
The Best Cart Abandonment Emails with Chelsea Martinus from Black Girl Boss Collective
Do you find the idea of email automation daunting? Well, you shouldn’t! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your […]
Is Email Marketing Dead?
Is email marketing dead? We hear this quite a bit. And it’s understandable. People might be thinking email marketing dead, dying, or at least limping. We’ve got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it? Well, let’s find out – shall […]
How to Say ‘No’ to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time… Deals like these are all around us – they come in all shapes and sizes. But what do you do when someone gets […]
How to Email Your Abandoned Email List
You’ve abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven’t emailed them in ages. They’ve forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy? Well, […]
How To Improve Your Email Marketing – The 8 Unexpected Skills You Need
We all want to do better at email marketing, don’t we? But how? Well, the good news is that we all learn skills along the way – in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing […]
When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends… If you’re wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune […]
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Let’s talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which […]
Predictions of Email Marketing 2021
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year? More importantly, how can you ensure that your own email marketing is as effective as possible? In a […]
5 Types of Content That Creates Buyers and ‘Assignment Selling’ with Marcus Sheridan from They Ask You Answer
You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you? Author of the incredible game-changing content marketing book ‘They […]