3 Commandments Of Email Marketing

Because there’s nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs.  Today we thought we’d share three of them with you. Want to know what they are?  Lucky for you, it’s what this […]

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how to sell

How To Sell To The Right People At The Right Time – With Steve Rosenbaum

Ever wondered how to sell to your new subscribers? You’ve spent money and worked hard to acquire that person into your business, now it’s time to offer them anything and everything you have that might be relevant to them. But how do you find out what they want and need? Do you risk losing them […]

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how to use email tags

How To Use Email Tags And Custom Fields – We’re ALL Doing It Wrong With Neil Kristianson

Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right? […]

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60% Email Open Rate

How To Get A 60% Email Open Rate – Above Average With Amy Perkins

One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better! Imagine […]

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Email List Cleaning: When You Should Delete Your Subscribers

Email list cleaning, it’s something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren’t opening your emails anymore… do you really need them on your list? We hear […]

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How To Use Behavioural Marketing In Email – Killer Engagement With Mike Capuzzi

Ever wondered how many people who opt-in for your freebies actually download them? Sure they’re on your list, and you’re probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested? There’s no point in having people on your list who simply aren’t interested in […]

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6 Techniques To Segment Your Email Subscribers

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are […]

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