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Podcast 2022: Our Favourite Moments

The Email Marketing Show 2022 – Our Favourite Moments

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we’d share some of our favourite moments from this past year. There were too many to choose from, but we’re sure you’ll enjoy the little snippets […]

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Create An Email Marketing Strategy Plan

How To Create An Email Marketing Strategy Plan

Do you have an email marketing strategy plan or do you write your emails with no planning? If that’s the case, then you want to find out how we plan our email campaigns quarter by quarter based on the offers we are promoting to various categories of people AND on the financial goals we set […]

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The Three Types Of Email Campaigns

The Only Email Marketing Campaign Types You’ll Ever Need

Did you know there are only THREE email marketing campaign types you’ll ever need to know about and use in your business? That’s right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these […]

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How To Increase Your Open Rates

How To Increase Your Open Rates (They’re Wrong But…)

Want to know how to increase the open rate of your emails? We talked about open rates before. And you’ll probably already know that we believe they’re wrong.  But regardless of what the data says (and whether it’s right or wrong), you still want people to open your emails. So how do you do that?  […]

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Launched One Campaign And Made $10,000

How A League Member Made Over $10k With Just ONE Email Campaign – Case Study With Aidan O’Sullivan

Want to find out how League member Aiden O’Sullivan made over $10,000 using our price increase email template? That’s right – Aidan, who is an entertainer magician by trade and also supports other entertainers, implemented our Price Hike campaign and made £9,000 in just a few days.  Want to know how email marketing changed his […]

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Lies That Stop You From Making Money

Lies You’ve Been Told That Are Stopping You From Making Money In Your Business

How do you run a business with profit? Because let’s face it – a business is there to make you money. And yet, there’s so much ‘advice’ out there that we think is probably holding you back from making a profit.  Basically, you’ve been lied to. And we’re here to expose these lies and tell […]

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Use Pinterest To Grow Your Email List

Tricks To Grow Your Email List With Pinterest – With Meagan Williamson

Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple […]

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Email Marketing Campaigns: Our Template

Template For Email Marketing Campaigns

Is there a template for an email marketing campaign that will guarantee you don’t keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you?  Yep, there is.  And it’s the one we use in all our email campaigns. Not just the ones we use ourselves, but […]

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Mistakes That Almost Got Me Fired

Email Mistakes That Almost Got Me Fired (Avoid These) – With Chris Davis

Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We’ve made loads of email marketing mistakes in our time, and today’s guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million […]

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How To Do An Email Marketing Audit

How To Audit Your Email Marketing

Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you!  Ready to take some notes?   SOME […]

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Small List Big Launch

Small List Big Launch – With Gemma Bonham-Carter

Do you think you have a small email list? How can you have a successful and profitable launch when you don’t have as many subscribers on your list as you’d like to have? This week we’re talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you […]

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Tell Me You're A Member Of The League

Tell Me You’re A Member Of The League Without Telling Me You’re A Member Of The League

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we’re cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a […]

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The Truth About Customer Avatars

What We Really Think About Customer Avatars

Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead.  If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]

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A Comedian's Secrets to Storytelling

Comedian’s Secrets to Storytelling – With Kevin Rogers

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]

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Advanced Psychology Compound Curiosity

Advanced Psychology: Using Compound Curiosity

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before.  This will quite literally blow your mind! Ready […]

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