We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels.

Ready?

Let's go.

Stop Over-Segmenting Your Email List

Segmenting your email list is crucial, but it's easy to go overboard. The key here is to avoid the trap of segmenting for the sake of segmenting. Instead, focus on gathering meaningful data that can guide your marketing strategies.

Simplify Your Segmentation Strategy

Kate suggests simplifying segmentation by asking one key question that provides essential insights about your audience. This question helps you understand whether a subscriber is an ideal client and which products they might be interested in. Keeping segmentation straightforward helps maintain focus on your marketing goals.

Using Qualifying Questions for Better Targeting

A practical way to segment is by using qualifying questions in your lead forms. Kate shares how adding a dropdown menu to collect important information about new subscribers can improve targeting without affecting conversion rates. The data you collect can help tailor your marketing messages and identify your ideal customers.

Leveraging Opportunities Within Your List

Another powerful opportunity here is in the very subscribers on your list. If you can understand who's joining your list, using onboarding surveys, you can identify potential affiliate and join venture partners. By asking strategic questions in that survey, you discover new collaboration opportunities, podcast guests, and even potential coaches or suppliers. This proactive strategy opens up new avenues for growth and engagement.

Subject line of the week

In this episode, Kate reveals her favourite subject line: “Mike meet Kate.”

This clever line intrigued her enough to open the email despite her usual skepticism. The unexpected twist of using an introduction-style subject line captured her attention and led to a genuine connection. It's a reminder of how a small tweak in your approach can make a significant impact.

Useful Episode Resources

About Kate

If you want to connect with Kate, check out her podcast or you can join her amazing membership and community.  

Other Episodes

The Biggest Mistakes You’re Making With Your Email Automation

The 3 Subconscious Questions That Stop People From Buying

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

FREE list to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint 

Not sick of us yet? If you're a course creator, membership site owner, coach, author, or expert and want to learn all about our ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days), The Email Hero Blueprint is for you. 

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent flow of sales without having to launch another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. And you can apply everything we talk about in this show.

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