Did you know there are only THREE email marketing campaign types you’ll ever need to know about and use in your business? That’s right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these […]

Want to know how to increase the open rate of your emails? We talked about open rates before. And you’ll probably already know that we believe they’re wrong.  But regardless of what the data says (and whether it’s right or wrong), you still want people to open your emails. So how do you do that?  […]

Want to find out how League member Aiden O’Sullivan made over $10,000 using our price increase email template? That’s right – Aidan, who is an entertainer magician by trade and also supports other entertainers, implemented our Price Hike campaign and made £9,000 in just a few days.  Want to know how email marketing changed his […]

How do you run a business with profit? Because let’s face it – a business is there to make you money. And yet, there’s so much ‘advice’ out there that we think is probably holding you back from making a profit.  Basically, you’ve been lied to. And we’re here to expose these lies and tell […]

Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple […]

Is there a template for an email marketing campaign that will guarantee you don’t keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you?  Yep, there is.  And it’s the one we use in all our email campaigns. Not just the ones we use ourselves, but […]

Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We’ve made loads of email marketing mistakes in our time, and today’s guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million […]

Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you!  Ready to take some notes?   SOME […]

Do you think you have a small email list? How can you have a successful and profitable launch when you don’t have as many subscribers on your list as you’d like to have? This week we’re talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you […]

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we’re cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a […]

Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead.  If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before.  This will quite literally blow your mind! Ready […]

So you haven’t been emailing your list for a while. You’ve fallen off the email marketing wagon and now you’re wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there’s a way to do it – emailing […]

What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, […]