Why We Started an Email Marketing Agency
Did you know we started an email marketing agency? If you didn’t, you’re about to find out why we started one, who it’s for, and how it could help you. So if you’re curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!) […]
How Sheila Went from the Starting Blocks to Total Clarity – an Email Marketing Case Study
Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She’s been in business for years, but it’s only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic […]
Why You Shouldn’t Worry About Your Unsubscribe Rate
Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let’s find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE […]
Why Email Marketing is at the Top of the Digital Marketing Trends for 2022
Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let’s face it – if it isn’t already, email marketing needs to be the top priority for your business in 2022. Ready to find out why and (most importantly) what you can do to make […]
Examples of Advertorials to Grow your Email List with Rachel Mazza
Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let’s hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you’ll […]
Why Retention is Important for your Membership, with Liz Beadon
Ever wondered why retention is important in your membership? If you’re focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to […]
Why You Need to Avoid These Email Marketing Mistakes
We see people follow bad email practices all the time. And you know what? Doing the stuff we’re going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing […]
How to Create Urgency For an Evergreen Membership or Course Without Product Launches
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course […]
Time-saving tips for email marketing – how to eliminate distraction with Nir Eyal
This week on the podcast we interviewed former Stanford marketing lecturer and best-selling author Nir Eyal. We invited Nir to share his extensive knowledge and some of the research he conducted to write his book, Indistractable, and our conversation led to some incredible time-saving tips for email marketing that you can also apply to your […]
How to Pick an Email Automation System
We get asked this question all the time. What’s the best email automation system? How do you pick one? And you might be surprised, but there’s not one single universal answer to this question! So… want to know exactly what you need to do when you’re looking for the best email marketing platform for your […]
The Best Cart Abandonment Emails with Chelsea Martinus from Black Girl Boss Collective
Do you find the idea of email automation daunting? Well, you shouldn’t! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your […]
Onboarding Emails Examples for your Online Course
This week on the podcast we’re talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your […]
7 Sales Elements to Give You More Reasons To Email During Your Launch
You’ve got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you’d like to email them a bit more. That would help with your sales, right? But you just don’t know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch […]
How to Get Out of a Sales Slump
Have you ever experienced a slump in sales? We know we have. But we’ve also learnt to read the signs so we know when one’s about to happen. And we’ve come up with a few strategies to get ourselves out of it. So here’s what we’re talking about today – exactly what to look out […]
Courageous Content with Janet Murray
Janet Murray is the Queen of Courageous Content. This week she’s back on the show as our first returning guest – talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray? Grab pen […]