What are the best subject lines for sales emails that you can use to get people to actually open your emails? That’s the big question! But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails. There are dozens of reasons that you […]

If you’re hot on your email marketing then you’ll already know that no matter how many tweets or memes you put out there, good email marketing will outperform them all. So it makes sense that doing better email marketing leads to more sales and a much better ROI. We’ve been collecting the hottest email marketing […]

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]

We talk a lot about email content but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case. What people find attractive and appealing when it comes […]

One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better! Imagine […]

Email list cleaning, it’s something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren’t opening your emails anymore… do you really need them on your list? We hear […]

Ever wondered how many people who opt-in for your freebies actually download them? Sure they’re on your list, and you’re probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested? There’s no point in having people on your list who simply aren’t interested in […]

In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started talking about the emails that they send to you. We quickly realised that we have a ton more to say on the […]

It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign. There’s not much point in banging […]

This episode is a little different as we’re not talking about the emails you send to your subscribers, but instead the emails that they send to you. That’s right, we’re talking about how to get those customer feedback emails from your subscribers and what to do with them when you do. Fun FactThe Return Of […]

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to […]

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are […]

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity? When we first signed up […]

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you […]

I know what you’re thinking, adding strong storytelling to your email content is easier said than done. That’s why we’ve pinned down Janet Murray… Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers. One of the big […]