lead magnet

How To Grow Your Email List – 6 Unusual Lead Magnet Ideas

These days people are way more precious about giving away their email address, so if you're going to use a lead magnet to get people on your list, it's got to be a good one!

Rather than asking people to enter their email address to receive a bland bit of free content, make it something interactive, something they really care about, and something that will actually qualify them as someone who should be on your list.

In this episode we're going through 6 unusual lead magnet ideas that we've used ourselves to get great results. Let's dive in…

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6 Unusual Lead Magnet Ideas

Episode Content

  • (0:57) Rob and Kennedy's funny fact.
  • (2:18) Let's talk about lead magnet blindness.
  • (3:20) We're giving you 6 unusual lead magnet ideas (+ a little bonus one).
  • (4:10) Bonus: Building a list of customers, people who you know are willing to buy from you.
  • (6:05) Lead magnet one: Giving away free content.
  • (7:33) Lead magnet two: Simply getting people to sign up to receive your emails.
  • (8:55) Lead magnet three: Joining your list after participating in a competition or giveaway.
  • (11:27) Lead magnet four: get people to vote for something or give their opinion on something.
  • (13:55) Lead magnet five: It's time for a challenge, literally!
  • (18:25) Lead magnet six: Offering a free trial of a membership or even a paid webinar.
  • (20:55) Listeners question
  • (24:50) Subject line of the week

Subject Line Of The Week

Listeners Question

I have an email list of over 1,500 people, however the majority of those came from a collaborative competition hosted by another brand. In theory they should still engage with my content but despite trying various methods I'm getting super low opens and clic-throughs. Is it worth trying to convert these people or should I focus on building a bigger list from my current audience?

Kerry Jordan – Professional Dog Photographer

Kennedy: First of all, let's just acknowledge the fact that doing a collaborative contest is a cracking way of building a list, it's a great way of multiplying your reach. What I would say you really need is a mechanism for when people start to disengage, and when people hit your disengagement trigger they go through an automated sequence that has been put in place to encourage people to re-engage.

Rob: That re-engagement campaign can also step it up over a period of time, so you can get more assertive with your subject lines and go a little further to grab people's attention.

If you have an email marketing question you would love us to answer you can submit it right here.

Episode Resources

First 5K

The Email Marketing Strategy Every Business Should Steal – Blog Post
6 Techniques To Segment Your Email Subscribers – Podcast Episode
Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

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