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Plan Your Next Email Campaign Without Overthinking

How to Come Up With Your Next Email Campaign (Without Overthinking It)

One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]

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Measure Your Success With The Right Numbers

How to Measure Email Marketing Success with the Right Numbers

When it comes to running a business, it can feel like you’re constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this […]

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Leveraging The Power Of AI

How We Are Currently Leveraging The Power Of AI To Create A Smarter Business

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let’s talk about how we are leveraging the power of AI right now in our business. We’re Kennedy and […]

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Send Promotional Emails Without Annoying People

How To Send Promotional Emails WITHOUT Annoying People

Today, we’re diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We’ve all been there—hovering over the “send” button, worrying about how our emails will be perceived. We’re Kennedy and Fifi, and today we’re going to unpack this together and help you send those emails with confidence! Ready […]

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9 Campaign Psychology Techniques

9 Psychological Things That We Use In All Of Our Campaigns

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi, and today we’re going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]

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Email Marketing Automation Strategy Mistakes LANDSCAPE

The Biggest Mistakes You’re Making With Your Email Automation

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation? We’re Kennedy and Fifi, and today we’re going to share what you can do better with your automated email sequences. Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the […]

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Reasons For Not Buying

The 3 Subconscious Questions That Stop People From Buying

Do people have reasons for not buying from you? Yes, they do. We’re Kennedy and Carrie, and today we’re sharing the three subconscious questions people have that stop them from buying from you. It’s super important you answer these exact questions in your marketing and sales copy because people can’t and won’t buy unless you […]

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Lead magnet sequence

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We’re Kennedy and Carrie, and today we’re sharing how to create a lead magnet sequence that will get your subscribers to love you. And grow your list. And your business. Ready? […]

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can't stop procrastinating

Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!

Are you someone who can’t stop procrastinating when it comes to doing your email marketing? Well, you’re not alone. We’re Kennedy and Carrie, and today we’re sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now! Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (0:34) Want to […]

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Summits For List Building

How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who’s been running successful summits about personal branding for introverts for nearly 5 years. Here are some awesome strategies and tips to make […]

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Buyer Psychology Email Marketing

How To Sell More By Tapping Into The Power Of Buyer Psychology In Your Email Marketing

How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing. We’re Kennedy and Carrie, and we’re sharing all the good stuff about that. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. […]

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Write Better Emails

The Little Tricks To Write Better Emails That AREN’T Boring!

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how? We’re Kennedy and Carrie, and we’re sharing the little things you can do to make your email marketing less boring. Ready? Then buckle up! […]

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Best Email Marketing Strategies

The 7 BEST Email Marketing Strategies That Shouldn’t Work (But Absolutely Do!)

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn’t work, but they absolutely do! We’re Kennedy and Carrie, and the things we’re going to share might surprise you. But trust us, they work! Ready to get all the good stuff? SOME EPISODE HIGHLIGHTS: (0:33) Want to […]

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Email Marketing Strategy Plan

How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business? We’re Kennedy and Carrie, and you’re about to find out how planning your email marketing activities can be super simple and effective. Ready? SOME EPISODE HIGHLIGHTS: (0:32) Want to […]

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Email Deliverability

The Truth About All The Surprising Things That REALLY Impact Your Email Deliverability

How do you improve your email deliverability? What can damage your sender’s reputation? How can you make sure your emails land in your subscribers’ inboxes? We’re Kennedy and Carrie, and we’re here to share the truth about all the surprising things that affect your email deliverability so you can have better results. Ready? SOME EPISODE […]

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