The 2 Best Times Of Day To Send Promotional Emails – Making Bank With Paul Counts
When is the very best time to send promotional emails? When it comes to selling your products and services you want to make sure that your emails are landing in inboxes at exactly the right time! Send them too early and people will simply snooze through them, send them too late and people have already […]
How To Use Email To Keep Your Members Engaged
We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them? It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, […]
How To Use Email Tags And Custom Fields – We’re ALL Doing It Wrong With Neil Kristianson
Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right? […]
How To Use Email In Your Content Marketing Strategy
As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too. In fact, we think that they can both work […]
How To Nail Your Affiliate Email Promotions – Getting Hyped With Ryan Phillips
One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. Online marketer Ryan Phillips shares a brilliant approach in this episode. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income stream […]
How To Turn Customer Feedback Questions Into More Sales With Email
We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what […]
How To Track Your Email Sales – UTM Tracking With Tatiana Belim
How do you even know if your email marketing is working and getting the outcome you really want if you can’t track your email sales? Unless you put some sort of tracking in place to monitor it, how do you know that the sales you’re generating are coming from your email efforts rather than other […]
How To Grow Your Email List – 6 Unusual Lead Magnet Ideas
These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one! Rather than asking people to enter their email address to receive a bland bit of free content, make it something […]
How To Write More Personalised Emails With Mike Filsaime
Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he’s talking right to them. But how do you send real personal-feeling emails to a list of sometimes thousands of people? Mike Filsaime is on The Email Marketing Show talking about the techniques he […]
How To Write Email Subject Lines For Sales Emails (That Actually Work)
What are the best subject lines for sales emails that you can use to get people to actually open your emails? That’s the big question! But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails. There are dozens of reasons that you […]
How To Get Results From Your Email Outreach – Warming Up With Jason Bay
This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]
Email Marketing Design: How To Choose Between Graphics vs. Text Only
We talk a lot about email content but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case. What people find attractive and appealing when it comes […]
How To Get A 60% Email Open Rate – Above Average With Amy Perkins
One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better! Imagine […]
Email List Cleaning: When You Should Delete Your Subscribers
Email list cleaning, it’s something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren’t opening your emails anymore… do you really need them on your list? We hear […]
How To Use Behavioural Marketing In Email – Killer Engagement With Mike Capuzzi
Ever wondered how many people who opt-in for your freebies actually download them? Sure they’re on your list, and you’re probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested? There’s no point in having people on your list who simply aren’t interested in […]