What’s The Most Effective Way To Nurture Leads Through Email?
With the rise of new channels and platforms, from SMS to WhatsApp – email is still the highest performing revenue generator. But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode – let’s dive in! Want to […]
How Do I Write Email Copy That Sells Without Being Pushy?
Do you want to make more sales with your emails without coming across as pushy or salesy? It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales. Let’s […]
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
Falling off the email marketing wagon happens to the best of us. Whether life got busy, a launch took up your focus, or you just fell out of the habit – it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. […]
How Do You Get Your Customers To Buy And Buy Again?
Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back […]
Where To Find The Best Customers Who Just Buy
Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them – despite having a bunch of other subscribers who seem to buy everything you offer? What if we could focus more on the buyers and find out ways of adding more of those […]
How Can I Personalise My Emails To Increase Conversions?
Email personalisation has come a long way from the days of simply adding your subscriber’s first name at the start of a message. Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions. Forget the basic, automated-sounding tactics. Today, we’ll explore […]
What Is The Ideal Frequency For Sending Marketing Emails?
In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails? Whether you’re just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!) Let’s dive in! […]
If I Started Over with List Building – What Would I Do?
In this week’s episode, we’re tackling a popular question: “How would you build your email list if you were starting all over again?” It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies […]
How to Evergreen The Sales of a Cohorted Program
In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you! Joining us is the fabulous Fifi Mason for her final episode as co-host of […]
WTF Is An Automated Customer Journey? Use the SCORE Method
WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy. Plus, we’ll even peel back the curtain on the SCORE […]
How To Keep Your Email Marketing Tidy (Tags, Automations and Subscribers)
Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of ‘The Email Marketing Show’, we tackled how to stay organised with your […]
How to Come Up With Your Next Email Campaign (Without Overthinking It)
One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]
How to Measure Email Marketing Success with the Right Numbers
When it comes to running a business, it can feel like you’re constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this […]
How To Send Promotional Emails WITHOUT Annoying People
Today, we’re diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We’ve all been there—hovering over the “send” button, worrying about how our emails will be perceived. We’re Kennedy and Fifi, and today we’re going to unpack this together and help you send those emails with confidence! Ready […]
9 Psychological Things That We Use In All Of Our Campaigns
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi, and today we’re going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]