Everything You Need To Know About Running Your Most Successful Sales Email Campaign To Date (And Improve Your Email Marketing)
How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns? These are only some of the questions we answer for you today. And we’re willing to bet you can’t wait to get […]
Does The Latest Gmail Update (December 2023) Mean The End Of Your Email Marketing?
Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone’s reacting to this update like it’s the big apocalypse of email marketing. But is that true? Let’s talk about whether this update does or doesn’t affect you, and how you can go about it. Ready to find out the […]
Stop Landing In The Spam Folder & Immediately Skyrocket Your Email Deliverability – With Brian Minick
Do you know how many of the email addresses on your list are invalid? What happens when your subscribers mark your emails as spam rather than unsubscribing? How can you improve your sender reputation and your email deliverability? And did you know that you’re losing approximately 22% of your subscribers every single year? We discuss […]
What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]
Little Tricks to Write Better Emails That Aren’t Boring
A lot of people tell us they think their emails are boring and don’t get a lot of attention. So we’ve decided to share some tricks to help you write better emails that aren’t boring. Ready to find out how to give your email marketing a little makeover? SOME EPISODE HIGHLIGHTS: (0:11) Want to get […]
Why We Started an Email Marketing Agency
Did you know we started an email marketing agency? If you didn’t, you’re about to find out why we started one, who it’s for, and how it could help you. So if you’re curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!) […]
The Surprising Thing That REALLY Impacts Your Email Deliverability
Are your emails getting delivered? Do your subscribers get them? Email deliverability is a big thing, right? What’s the point in putting all this work into your email marketing, if you can’t be sure your subscribers are going to receive your emails? We all want to make an impact. And if our email marketing doesn’t […]
Why You Shouldn’t Worry About Your Unsubscribe Rate
Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let’s find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE […]
Using Email Marketing to Build a Profitable Business – a Success Story from a Member of The League
In today’s episode, we do something a little bit different and share a success story from one of the members of The League – Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn’t […]
Is Email Marketing Dead?
Is email marketing dead? We hear this quite a bit. And it’s understandable. People might be thinking email marketing dead, dying, or at least limping. We’ve got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it? Well, let’s find out – shall […]
How to Say ‘No’ to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time… Deals like these are all around us – they come in all shapes and sizes. But what do you do when someone gets […]
How to Email Your Abandoned Email List
You’ve abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven’t emailed them in ages. They’ve forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy? Well, […]
How To Improve Your Email Marketing – The 8 Unexpected Skills You Need
We all want to do better at email marketing, don’t we? But how? Well, the good news is that we all learn skills along the way – in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing […]
When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends… If you’re wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune […]
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Let’s talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which […]