What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear...
Category - Email List Hygiene
Little Tricks to Write Better Emails That Aren’t Boring
A lot of people tell us they think their emails are boring and don't get a lot of attention. So we've decided to share some tricks to help you write better emails that aren't boring. Ready to...
Why We Started an Email Marketing Agency
Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you. So if you're curious to find out whether we...
The Surprising Thing That REALLY Impacts Your Email...
Are your emails getting delivered? Do your subscribers get them? Email deliverability is a big thing, right? What's the point in putting all this work into your email marketing, if you can't be sure...
Why You Shouldn’t Worry About Your Unsubscribe Rate
Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is...
Using Email Marketing to Build a Profitable Business – a...
In today's episode, we do something a little bit different and share a success story from one of the members of The League – Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner...
Is Email Marketing Dead?
Is email marketing dead? We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media...
How to Say ‘No’ to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular...
How to Email Your Abandoned Email List
You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate...
How To Improve Your Email Marketing – The 8 Unexpected...
We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way – in previous jobs and careers, through courses, or even hobbies...