What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]
Little Tricks to Write Better Emails That Aren’t Boring
A lot of people tell us they think their emails are boring and don’t get a lot of attention. So we’ve decided to share some tricks to help you write better emails that aren’t boring. Ready to find out how to give your email marketing a little makeover? SOME EPISODE HIGHLIGHTS: (0:11) Want to get […]
Why We Started an Email Marketing Agency
Did you know we started an email marketing agency? If you didn’t, you’re about to find out why we started one, who it’s for, and how it could help you. So if you’re curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!) […]
The Surprising Thing That REALLY Impacts Your Email Deliverability
Are your emails getting delivered? Do your subscribers get them? Email deliverability is a big thing, right? What’s the point in putting all this work into your email marketing, if you can’t be sure your subscribers are going to receive your emails? We all want to make an impact. And if our email marketing doesn’t […]
Why You Shouldn’t Worry About Your Unsubscribe Rate
Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let’s find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE […]
Using Email Marketing to Build a Profitable Business – a Success Story from a Member of The League
In today’s episode, we do something a little bit different and share a success story from one of the members of The League – Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn’t […]
Is Email Marketing Dead?
Is email marketing dead? We hear this quite a bit. And it’s understandable. People might be thinking email marketing dead, dying, or at least limping. We’ve got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it? Well, let’s find out – shall […]
How to Say ‘No’ to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time… Deals like these are all around us – they come in all shapes and sizes. But what do you do when someone gets […]
How to Email Your Abandoned Email List
You’ve abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven’t emailed them in ages. They’ve forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy? Well, […]
How To Improve Your Email Marketing – The 8 Unexpected Skills You Need
We all want to do better at email marketing, don’t we? But how? Well, the good news is that we all learn skills along the way – in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing […]
When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends… If you’re wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune […]
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Let’s talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which […]
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if […]
3 Commandments Of Email Marketing
Because there’s nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs. Today we thought we’d share three of them with you. Want to know what they are? Lucky for you, it’s what this […]
How To Clean Your Email List – List Hygiene With Steve Wagner
How clean is your email list? No, we’re not talking about how often your clean your laptop screen! We mean, do you know how many people on your email list are potential threats to your email reputation? And do you know how to identify them? This episode we’re chatting to Steve Wagner of Webbula to […]