How to Create 3 Big Sales Spikes During Your Launch with Mara Glazer
How do you create a sales spike during your launch? Do you rely on making the majority of your sales on the last day? What if we told you there’s a way to generate not ONE spike but at least THREE during the launch of your new product or service? Genius copywriter Mara Glazer tells […]
Get Your Emails Opened Using NLP – With Jon Benson
Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience’s attention and get more of your emails opened. Ready to find out a handy trick or […]
Comedian’s Secrets to Storytelling – With Kevin Rogers
Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]
Advanced Psychology: Using Compound Curiosity
Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready […]
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
So you haven’t been emailing your list for a while. You’ve fallen off the email marketing wagon and now you’re wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there’s a way to do it – emailing […]
Making Yourself Choosable with Belinda Weaver
How do you know if you’re unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who […]
Write Emails Using Artificial Intelligence (AI)
Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we’re answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? […]
The Therapeutic Benefits of Writing Your Own Emails
This week we’re talking about the therapeutic benefits of writing your own emails. Is writing therapeutic? Absolutely! And writing emails can be just as much a therapy for you as it is a sales-making activity. So let’s break down all these cool therapeutic benefits of writing your own emails. Ready? SOME EPISODE HIGHLIGHTS: (0:16) Want […]
7 Essential Email Campaigns Examples For Your Business
Do you use automated email marketing campaigns in your business? If you don’t, you’re missing a trick that will help you elevate your email marketing and get more results and sales in your business. So are you ready to find out what essential email campaigns examples we highly recommend every business should have? Let’s do […]
Creative Ways to Batch Your Emails
Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? And does it help with your ideas and motivation? These are some of the questions we answer in this podcast episode and blog post. Are you ready to find out how batching can help you […]
Why You Need to Avoid These Email Marketing Mistakes
We see people follow bad email practices all the time. And you know what? Doing the stuff we’re going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing […]
How to Create Urgency For an Evergreen Membership or Course Without Product Launches
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course […]
You’ve Got a Lead Magnet, Now What?
So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the […]
Writing Subject Lines Without Using Formulas
Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all. So, how can you ensure your subject lines are as […]
Making Sales With Email Marketing, Faster
Let’s get real for a minute. The main reason we all do email marketing is to make sales, right? Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months. Maybe you’re struggling to make any […]