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The Stupidly Simple Emails That Make Webinars Convert Like Crazy with Dave Dee

Do you run webinars in your business? Whether you do or you don’t, you need to check out this conversation with Dave Dee about selling with webinars and email marketing. Dave’s tried-and-tested tips (and this exact email sequence) work a treat and will help you convert like crazy. Trust us – you do want all […]

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onboarding sequence for memberships

How To Create A Member Onboarding Sequence That Your Members Will Love

Do you run a membership or are thinking of putting one together? How do you welcome new members and make sure they feel reassured they’re in the right place and know what to do next? Today we share how you can create an onboarding sequence for memberships that your customers will absolutely LOVE! Since launching […]

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ChatGPT email marketing

EVERYTHING You Need To Know About AI For Email Marketing

Can you use AI for email marketing? Everyone is talking about ChatGPT at the moment. Unless you live under a rock, you’ll have seen or heard something about AI or even tried it yourself. So can tools such as ChatGPT help with your email copywriting?  Let’s dive into all this!  SOME EPISODE HIGHLIGHTS: (0:48) Join […]

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persuasive copywriting

Mindblowing Techniques To Connect More Deeply With Your Email Readers With Rob Marsh & Kira Hug

How do you connect more deeply with your audience when sending out emails? Rob Marsh and Kira Hug from The Copywriter Club tell us all about the persuasive copywriting techniques that professionals use in order to build and maintain strong relationships with their email readers. And you can start using these techniques too. Straight away! Ready […]

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How To Create Sales Spikes

How to Create 3 Big Sales Spikes During Your Launch with Mara Glazer

How do you create a sales spike during your launch? Do you rely on making the majority of your sales on the last day? What if we told you there’s a way to generate not ONE spike but at least THREE during the launch of your new product or service? Genius copywriter Mara Glazer tells […]

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Use NLP to Get Emails Opened

Get Your Emails Opened Using NLP – With Jon Benson

Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience’s attention and get more of your emails opened. Ready to find out a handy trick or […]

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Email Marketing Predictions 2023

Predictions of Email Marketing For 2023

What does the future hold for email marketing? What’s going to happen in the next year and beyond? As we crack open this brand-new 2023, let’s go and find out. Here are our predictions for email marketing in 2023.   Be warned – some of these things might change the way you view your marketing. […]

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Podcast 2022: Our Favourite Moments

The Email Marketing Show 2022 – Our Favourite Moments

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we’d share some of our favourite moments from this past year. There were too many to choose from, but we’re sure you’ll enjoy the little snippets […]

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The Three Types Of Email Campaigns

The Only Email Marketing Campaign Types You’ll Ever Need

Did you know there are only THREE email marketing campaign types you’ll ever need to know about and use in your business? That’s right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these […]

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Email Marketing Campaigns: Our Template

Template For Email Marketing Campaigns

Is there a template for an email marketing campaign that will guarantee you don’t keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you?  Yep, there is.  And it’s the one we use in all our email campaigns. Not just the ones we use ourselves, but […]

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Small List Big Launch

Small List Big Launch – With Gemma Bonham-Carter

Do you think you have a small email list? How can you have a successful and profitable launch when you don’t have as many subscribers on your list as you’d like to have? This week we’re talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you […]

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The Truth About Customer Avatars

What We Really Think About Customer Avatars

Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead.  If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]

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A Comedian's Secrets to Storytelling

Comedian’s Secrets to Storytelling – With Kevin Rogers

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]

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Advanced Psychology Compound Curiosity

Advanced Psychology: Using Compound Curiosity

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before.  This will quite literally blow your mind! Ready […]

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Things We Do On Stage & Email Marketing

12 Things That We Use On Stage That Help Our Email Marketing

What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, […]

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