Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That's right – it's...
7 Email Marketing Things That Shouldn’t Work (But Do)
Want to know how to make the most of your email marketing? Then we've got something pretty special for you here. It's the 7 best email marketing strategies that shouldn't work but absolutely do...
How To Get Back On The Email Wagon When You Fall Off (Back To...
So you haven't been emailing your list for a while. You've fallen off the email marketing wagon and now you're wondering about the best way to get back onto it. With every day that passes, the...
12 Things That We Use On Stage That Help Our Email Marketing
What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or...
9 Psychological Things That We Use In All Of Our Campaigns
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we're breaking...
The Little-Known Right Order to Make Your Offers (For Maximum...
Do you have a flagship product – a core product or service that you focus on with your marketing and your messaging? Today we're sharing how you decide in what order to promote your products so...
Lessons Learned from Running Our 2-Day INBOX Event
Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing? Today we're sharing the lessons we've learned from running our own two...
Making Yourself Choosable with Belinda Weaver
How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we...
What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear...