Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000. We’re Kennedy and Carrie, and you’re about to […]

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place? We’re Kennedy and Carrie, and here are the 7 email campaigns we think every business should have. Ready to take notes? (And, most importantly, take action?) SOME EPISODE HIGHLIGHTS: (0:38) Want to […]

What are the best ways to build your email list in 2024? What strategies are still relevant? Want to know what’s working and what isn’t? We’re Kennedy and Carrie, and you’re about to get a truckload of value from this episode. Guaranteed. Ready to take action and get some awesome results? Let’s do this! SOME […]

What’s the best time to send an email? It’s the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter? We’re Kennedy and Carrie, and you’re about to find out the truth about this… Ready? SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? […]

What happens when you join a comprehensive programme that teaches you ethical and psychology-based email marketing? You start turning your subscribers into customers and making more money in your business. That’s exactly what happened to Paul and Emily Hughes from Parent Guide to GSSE, who have been successfully using a combination of email marketing and […]

What’s the best email marketing platform for your small business? Are some better than others? Will any of them do? Let’s find out. The email marketing platform we use and recommend – Keap People always ask what the best email marketing platform is. And the one we’ve been using as a business for more than […]

Do people buy email lists? Should you? Does it work? Does it help you make more sales and create more success in your business?  Well, buying an email list is something you can do. But you’ve got to do it right. And keep a few considerations in mind.  Let’s have a little dive into this […]

Thank you ever so much for your words of support and encouragement. I understand and appreciate that many of you are asking for confirmation that Rob will not continue to profit from the business. I can confirm that anything Rob receives (as we complete his removal from the business), will be based on historical earnings, […]

Thanks to those of you who emailed me your specific concerns and questions. I am really committed to being transparent as we navigate the path forward. This means I will answer your questions to the entireEmail Marketing Heroes community, instead of replying individually. The four main questions come down to: First up, no, I absolutely […]

As you may have heard, my business partner Robert Temple, was sentenced this week for a crime involving some of his personal actions. I want to assure you that this did not involve any part of the business. In fact, our business was never under any investigation. One of the most important concerns I understand […]

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how […]

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn’t just take our word for it – that’s why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just […]

What’s a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter?  Let’s find out the answers to these questions – and more! SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE! (4:29) Why is your click-through rate […]

What is familiarity exposure? Also referred to as mere exposure, there’s a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales.  That’s right. Become a ‘household brand’, and more people will buy from you. Want to know how it all works? Let’s find out. […]

Do you collect testimonials in your business? What’s the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list?  If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, […]