What happens when you join a comprehensive programme that teaches you ethical and psychology-based email marketing? You start turning your subscribers into customers and making more money in your business. That’s exactly what happened to Paul and Emily Hughes from Parent Guide to GSSE, who have been successfully using a combination of email marketing and […]

What’s the best email marketing platform for your small business? Are some better than others? Will any of them do? Let’s find out. The email marketing platform we use and recommend – Keap People always ask what the best email marketing platform is. And the one we’ve been using as a business for more than […]

Do people buy email lists? Should you? Does it work? Does it help you make more sales and create more success in your business?  Well, buying an email list is something you can do. But you’ve got to do it right. And keep a few considerations in mind.  Let’s have a little dive into this […]

Thank you ever so much for your words of support and encouragement. I understand and appreciate that many of you are asking for confirmation that Rob will not continue to profit from the business. I can confirm that anything Rob receives (as we complete his removal from the business), will be based on historical earnings, […]

Thanks to those of you who emailed me your specific concerns and questions. I am really committed to being transparent as we navigate the path forward. This means I will answer your questions to the entireEmail Marketing Heroes community, instead of replying individually. The four main questions come down to: First up, no, I absolutely […]

As you may have heard, my business partner Robert Temple, was sentenced this week for a crime involving some of his personal actions. I want to assure you that this did not involve any part of the business. In fact, our business was never under any investigation. One of the most important concerns I understand […]

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how […]

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn’t just take our word for it – that’s why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just […]

What’s a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter?  Let’s find out the answers to these questions – and more! SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE! (4:29) Why is your click-through rate […]

What is familiarity exposure? Also referred to as mere exposure, there’s a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales.  That’s right. Become a ‘household brand’, and more people will buy from you. Want to know how it all works? Let’s find out. […]

Do you collect testimonials in your business? What’s the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list?  If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, […]

Want to find out how to immediately supercharge your email marketing copywriting? Then let’s find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it […]

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?  If right now you’re thinking that Black Friday is far away, just know that this strategy can work for any other holiday or […]

What’s the latest in the email marketing world? Let’s find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses? (And yes, we’ll talk about AI, but probably in the way you expect us to).  Ready to go?  SOME EPISODE HIGHLIGHTS: […]

Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year’s emails? Whether you have or haven’t taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your […]