We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate? In this special episode […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s […]

Can you build your email list without throwing loads of money and advertising budget at it? A lot of the list building training out there basically says, in a very convincing way, that you can just throw a few thousand dollars on ads and boom, you’ll have a huge list full of ideal customers. But […]

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it? Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers. Making that effort with subscribers […]

Do you wish you could plan 3 months worth of email content in just one afternoon? It’s the dream, right? And we’re here to make that dream come true, hell yeah! This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers […]

Would you love to know the perfect email campaign to book the very best top podcast guests to appear on your podcast? Even if you don’t have a podcast, it can sometimes be tough knowing how to do cold email outreach to an expert in your field. There’s a careful balance you need to find […]

Are you really the best person to be doing your email marketing? When you start a business one of the first things you do is figure out what you’re good at, and what you’re not so good at. So if you absolutely love writing email copy but working out the technical side of things makes […]

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails! If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single […]

When is the very best time to send promotional emails? When it comes to selling your products and services you want to make sure that your emails are landing in inboxes at exactly the right time! Send them too early and people will simply snooze through them, send them too late and people have already […]

We get a lot of questions about the equipment needed to get started podcasting, and about what kit we use. So here’s the craic. Over the years of having 4 podcasts we have refined the equipment and learned a lot about what’s needed and what’s not. First of all let’s look at some ‘getting started […]

We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them? It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, […]

Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right? […]

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too. In fact, we think that they can both work […]

We want to make a statement in case anyone is wondering how our services, products and events will be effected by the current global situation with Coronavirus. GENERAL OPERATIONS We recently became a remote team, all working from our homes so we think it should be business as usual for us. Of course we are […]

One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. Online marketer Ryan Phillips shares a brilliant approach in this episode. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income stream […]