Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let's talk about how we are leveraging the power of AI right now in our business.

We’re Kennedy and Fifi, he ways we use AI might surprise you, and it's probably not what you think. 

Want to get stuck into it? 

Let's go! 

Crafting Winning Subject Lines with AI

Kennedy shared a project he started back in May—training a GPT model to generate compelling email subject lines. Unlike the usual formulaic subject lines, this AI-driven approach focuses on creating curiosity and emotional engagement rather than just being benefit-driven.

Kennedy's process involves split-testing subject lines: he writes one, and the GPT model generates another. The test then determines which subject line drives more clicks (not just opens, as clicks are a more valuable metric). Over time, the AI has learned from these results and is now outperforming Kennedy’s own subject lines 85% of the time.

This process highlights a critical aspect of AI in email marketing—teaching AI to achieve specific outcomes by feeding it real-world data and allowing it to analyse and optimse results continuously.

AI as a Starting Point for Content Creation

Fifi shares how she uses AI to overcome writer’s block by generating initial drafts based on bullet points she provides. While she doesn’t rely on AI to write entire emails, it helps her get past the daunting blank page, allowing her to refine and personalise the content further.

Kennedy adds a tip for training AI to better match your voice: feed it a series of past emails to help it learn your writing style, which can make its output more aligned with your brand’s tone.

Leveraging AI for Data Analysis and Research

One big thing to realise when using AI is its superpower in analysing large sets of data. Whether it’s understanding trends in past subject lines, call-to-actions, or even analysing competitors’ ads, AI can quickly process and identify patterns that would take a human much longer to decipher.

For instance, you can feed AI hundreds of successful subject lines and ask it to determine what makes them work. Or, use AI to sift through customer data to find trends that can inform your email campaigns.

Enhancing Storytelling with AI

Kennedy also mentions how AI can be used to link personal stories to relevant business lessons in emails. While he prefers using real-life stories to build authenticity, he finds AI incredibly useful for connecting these stories to valuable lessons for his audience.

For Fifi, AI assists in shaping her story-led social media posts using her SET (Situation, Explain, Transform) framework. She inputs the key points, and AI helps her craft a narrative that flows naturally and drives the intended message home.

The key takeaway?

AI is not just about automating tasks—it’s a powerful tool for enhancing creativity, optimising results, and making data-driven decisions in your marketing efforts. Whether you’re looking to improve subject lines, overcome writer’s block, or gain deeper insights from your data, AI has a place in your email marketing strategy.

Join The Email Hero Blueprint

If you like what we shared today, know that bringing you the cutting-edge stuff that we do in our business and what works in the world of email marketing is what we teach! So if you want more of that, the best place to get it is inside our programme – The Email Hero Blueprint. It's everything you need to get your email marketing to the point where it makes you sales every day. And that's both through automated emails and through live broadcasts. 

Subject line of the week

“The hand mark on my face”

This subject line has a lot more curiosity built in rather than a simple ‘facepalm moment' since it raises questions like; who's hand mark is it? Why is it on your face? Did it hurt? What happened?

TIP: Find new ways of taking your typical subject line, and rewrite it to open up more curiosity by saying it a slightly different way.

Useful Episode Resources

Recent episodes

The Biggest Mistakes You’re Making With Your Email Automation

The 3 Subconscious Questions That Stop People From Buying

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Fifi?

Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

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