It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel.

That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because trying to decide what to promote and how to write about it at the same time is a recipe for frustration.

Good news. There is a simple fix. With the right planning system, email marketing gets easier, faster, and even a little fun. In this post, you will see how to use a simple template to plan out a whole month of emails so you can stop stressing and start sending.

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Why Writing Emails Feels So Hard

When you sit down to write, your brain tries to do two big jobs at once. On one side, you are making strategic choices like “Should I sell something?” or “Should I share a freebie?” On the other side, you are trying to be creative and write in a way that people will actually read.

Those two jobs fight each other. And when that happens, the cursor just blinks at you.

The trick is to separate the two. Make all the decisions first. Then, when it is time to write, you can just be creative without the stress.

The Simple Google Sheet That Changes Everything

Here is where the magic happens: a basic Google Sheet. It looks simple, but it takes away the hardest part of email marketing, figuring out what today’s email is about.

Here is how it works:

1. Write down all the days of the month in one column.
   
2. Next to each day, pick a call to action.
   
   • Paid offers: courses, coaching, applications.
     
   • Free offers: YouTube videos, webinars, free challenges.
     
3. Leave a few blank days to give people space.
   

When the day comes, you do not have to wonder what to promote. You just check the sheet and get straight to writing. Easy.

What a Month Looks Like

Let’s say it is August. The plan might look something like this:

• Kick off the month by promoting a YouTube video for a couple of days.
  
• Spend six days selling a mini course.
  
• Drop in another YouTube video.
  
• Then move the spotlight onto your main program for a few days.
  
• Toward the end of the month, run a short three-day push for a webinar.
  

The key here is balance. Too much free content and your sales drop. Too many sales pushes and your audience tunes out. With a plan, you see the whole month laid out and can spot any gaps before they cost you money.

The Donut Chart That Tells the Truth

The template even comes with a donut chart that shows exactly how much of the month is dedicated to each type of promotion. Maybe 18 percent is YouTube, 31 percent is a mini course, and 13 percent is a webinar.

Seeing the numbers makes it crystal clear. Maybe you are spending way too much time on free content. Or maybe you are leaving whole weeks empty with no promotion at all.

That chart is a reality check. It shows whether your plan actually matches your income goals.

Why Most People Do Not Send Enough

Most people are shocked the first time they fill this in. They think they are emailing all the time, but the numbers tell a different story. Some are only promoting on 38 percent of the days. Others are skipping more than half the month.

And that is usually why sales are lower than expected. Not because the emails were bad, but because there were not enough of them. This system shows those blind spots before the month starts so you can adjust.

Make Email Marketing Fun Again

A plan is great, but actually following through is the real win. That is where this template gets fun.

Each time you send an email, you tick a box. A little progress bar fills up. At the end of the month, you can see exactly what percentage of planned emails you sent.

It is simple, but it works. Every checkmark gives your brain a little reward. Over time, it trains you to be consistent without feeling forced.

The Streak That Keeps You Going

If you have ever tried Duolingo, you know the power of a streak. Miss a day and the streak resets.

This template has the same thing. Every day you send an email, your streak climbs. To make it fun, the emoji changes as you level up. Maybe it is a rocket, then a crown, then something new.

It sounds silly, but it is surprisingly motivating. Nobody wants to break the streak, and that means more consistent emails and more sales.

Your Perfect Action Plan

Here is what this system does for you:

1. Stops decision fatigue by separating planning from writing.
   
2. Shows if your mix of free content and sales makes sense.
   
3. Builds momentum with progress tracking.
   
4. Turns consistency into a fun streak you will not want to break.
   

When you put all of this together, email marketing stops feeling like a chore. It becomes a habit that grows your list, boosts your sales, and keeps your business moving.

Final Thoughts

Email marketing does not have to feel stressful. With a simple content planning template, you can plan once, create a smart mix of content and sales, and stay consistent all month long.

Instead of staring at a blank screen, you will know exactly what to write. And instead of dreading email marketing, you will start to enjoy it.

This is how to create a plan that actually works. Simple, fun, and effective.

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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