There's some email marketing best practices that might not seem so obvious, but they'll be the difference between your emails working, or not.

There are a few key things you can do in your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.

Now, these are things that you should ALL be doing all of the time. 

However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. 

Just remember – information without implementation is well…pretty damn pointless.

What are Some Good Practices in Modern Email Marketing?

Episode Content

• (02:18) Why unsubscribing doesn’t have to mean the end of your relationship. 
• (04:28) Why might your audience disengage all of a sudden? 
• (05:37) The wonderful world of segmenting. We LOVE it.
• (07:03) Because monitoring your engagement isn’t just about checking your open rates. 
• (09:43) Making a smaller list? Why on EARTH would anyone do that?!
• (10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.
• (12:44) Why making sure your audience remembers you, isn’t enough these days.
• (13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?
• (15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. 
• (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! 

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