When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends… If you’re wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune […]
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Let’s talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which […]
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if […]
3 Commandments Of Email Marketing
Because there’s nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs. Today we thought we’d share three of them with you. Want to know what they are? Lucky for you, it’s what this […]
How To Clean Your Email List – List Hygiene With Steve Wagner
How clean is your email list? No, we’re not talking about how often your clean your laptop screen! We mean, do you know how many people on your email list are potential threats to your email reputation? And do you know how to identify them? This episode we’re chatting to Steve Wagner of Webbula to […]
Email List Cleaning: When You Should Delete Your Subscribers
Email list cleaning, it’s something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren’t opening your emails anymore… do you really need them on your list? We hear […]