Learn Email Marketing – Podcast and Free Resources

The future of email marketing is here ladies and gentlemen, and it’s called email AMP. And we wanted to get someone very special on the show to tell you all about it. Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month.  Today, […]

Because there’s nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs.  Today we thought we’d share three of them with you. Want to know what they are?  Lucky for you, it’s what this […]

Do you have a default e newsletter template? Most of us do, but is yours designed to prevent you from embarrassing yourself? Have you ever realised you’ve made a HUGE mistake in your email after you’ve pressed ‘send’ to your entire audience? This is why you need an e newsletter template. Most of us have received an […]

Have you ever wondered how some people are able to charge thousands for their products and others are charging much less? Are you stuck wondering how to increase your prices? It all comes down to one thing really, and that is status. The better your perceived status is in your marketplace, the less resistance you’ll […]

Wouldn’t it be nice to never ever run out of new ways to promote your courses and programs? Do you find it hard to come up with emailing your list more often without being repetitive and boring? We’re sharing some awesome strategies you can use to promote your memberships and courses almost every day with […]

It’s the question we all ask when we think about our email marketing strategy, is it okay to sell in every email? How do you ensure there’s a really good balance of sales and value in your emails without taking away from your ability to sell? What if we told you that you can use […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate? In this special episode […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s […]

Do you wish you could plan 3 months worth of email content in just one afternoon? It’s the dream, right? And we’re here to make that dream come true, hell yeah! This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers […]

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails! If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single […]

We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them? It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, […]

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too. In fact, we think that they can both work […]

We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what […]

Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he’s talking right to them. But how do you send real personal-feeling emails to a list of sometimes thousands of people? Mike Filsaime is on The Email Marketing Show talking about the techniques he […]

We talk a lot about email content but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case. What people find attractive and appealing when it comes […]