What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]
Why You Might Want to Think Twice About Consumption Emails
How do you encourage your audience to consume your content? Whether it’s a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we’re covering content consumption by sharing an exclusive panel discussion […]
How to Do Deadlines Well and Ethically
So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those […]
5 Questions About Email Marketing From Our Group Coaching Calls
Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we’re taking behind the scenes of the coaching calls we do inside our membership, The League. We’re going to not only share the questions about email marketing that our members ask us, but also the exact answers we […]
Write Emails Using Artificial Intelligence (AI)
Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we’re answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? […]
How Cody Burch Increased Sales by Exactly 1,000% in 1 Month with Just 10 Emails
Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He’s here to tell us how he increased sales with email marketing by a […]
What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they’re sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with […]
How To Decide Whether Your Messaging Should Change in a Crisis
In today’s special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the […]
Why Retention is Important for your Membership, with Liz Beadon
Ever wondered why retention is important in your membership? If you’re focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to […]
Onboarding Emails Examples for your Online Course
This week on the podcast we’re talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your […]
Courageous Content with Janet Murray
Janet Murray is the Queen of Courageous Content. This week she’s back on the show as our first returning guest – talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray? Grab pen […]
How to amplify email campaigns, Clate Mask from Keap spills the beans
We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they’re doing to go and read your email and yours only? If only, right? Well, it’s possible. And today we find out how to amplify email campaigns – Clate […]
Add This Unusual Step to Your Checklist for Product Launch to Make More Sales After The Cart Closes with Marley Jaxx
You’re doing a launch. The pressure is on. You’ve got it all planned out. You know what you’re doing. Your subscribers are getting email reminders daily – hourly even. But then the launch is over. And… silence. What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add […]
Testimonials – how to write and collect them automatically to bring in more sales with Monica Snyder
Testimonials. How to write them? How to ask for them in the first place? Do testimonials and email marketing go together? Is there even a way to automate the whole thing?! You see – we’re rubbish at asking for testimonials. It makes us feel grubby. So we don’t do it enough. But we should, and […]
Why We No Longer Take On Clients or Offer Coaching
While we’ve not built email campaigns for people since summer 2019, we continued to offer strategy, coaching and consultancy up until Spring 2021 before deciding to really focus on having the most impact with the most people to fulfil our mission. OMG did we love client work. And most of our clients have become really […]