How to Use ‘Memory Craving’ to Make Your Offers Irresistible
Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it – like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving: a psychological trigger that makes people deeply desire something because it reminds […]
From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time
In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when […]
3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)
When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you’re a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week’s episode, we’ll uncover the three critical buyer triggers that influence decisions – time […]
How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k
What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines – and the results were extraordinary. In this article, we’ll dive into her bold strategy, her mindset shifts, and […]
7 Email Hacks You’re Missing (And One Nobody Talks About!)
Listen up: you’ve been duped. Everyone’s obsessing over subject lines and clickbait tactics, but they’re missing the real magic. Today, we’re diving into 7 email hacks that make your life easier, your emails better, and your sales higher. Oh, and there’s one sneaky tip in here that NO ONE’s talking about. Let’s do this. Hack […]
2025 Email Marketing Trends Revealed: AI Secrets, Sales Hacks, and What Could Kill Your Business!
Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got […]
How Can I Use A/B Testing To Improve My Email Marketing Results?
Do you want more people to open, click, and buy from your emails? This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing. Let’s do this! Want to get more sales from […]
What’s The Most Effective Way To Nurture Leads Through Email?
With the rise of new channels and platforms, from SMS to WhatsApp – email is still the highest performing revenue generator. But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode – let’s dive in! Want to […]
How Do I Write Email Copy That Sells Without Being Pushy?
Do you want to make more sales with your emails without coming across as pushy or salesy? It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales. Let’s […]
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
Falling off the email marketing wagon happens to the best of us. Whether life got busy, a launch took up your focus, or you just fell out of the habit – it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. […]
How Do You Get Your Customers To Buy And Buy Again?
Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back […]
How We Turned 1 Product Into $2.4million
We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale […]
Creative Email Batching Techniques That Will Save You Time & Energy
Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where […]
How To Keep Your Email Marketing Tidy (Tags, Automations and Subscribers)
Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of ‘The Email Marketing Show’, we tackled how to stay organised with your […]
How to Come Up With Your Next Email Campaign (Without Overthinking It)
One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]