You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time.

The secret is called The Black Widow Campaign. It sounds dramatic, and that is because it is. It is smart. It is sharp. And it is deadly effective at turning cold subscribers into paying clients.

Are you ready to see how it works?

Want to get more sales from your email marketing?

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It's really cool and it's FREE (yes, it's cool and free – we're nice like that).

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You'll get a One-Sheet with the entire framework – PLUS – a full masterclass walking you through each element of the framework so that you can use it in your business too. Click here to get access to it.

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The Hidden Problem with Old Email Launches

Most coaches run into the same trap. They build an email list. Then they send a few “nurture” emails. They share tips. They share stories. But they do not sell. And their subscribers lose interest.

Think about it. Someone joins your list because they need help right now. They have a problem. They want a solution. And instead of solving it, you give them fluff. What happens? They stop opening your emails.

That is why the old way fails.

Step One: The Automated Email Engine

The Black Widow Campaign begins the moment someone joins your list. Right away they enter what is called the Automated Email Engine.

This system grabs attention while it is at its hottest. New subscribers are excited. They are looking for help. That is the time to show them what you can do.

And it works like crazy. In fact, this engine took one offer from just $27,000 in sales to more than $500,000. Same product. Same audience. Only the system changed. That is a 1800 percent increase.

If you are not using this engine, you are leaving a mountain of money on the table.

Step Two: The Bed

Next comes a special set of emails called The Bed. Think of it like laying the foundation before you build a house.

Bed stands for:

• Beliefs: You shape how people think about their problem and your solution.
  
• Evidence: You show proof that what you teach actually works.
  
• Desire: You spark the want for your program until they cannot ignore it.
  

Without this bed, a launch feels jarring. Imagine someone sending soft content one day, then screaming, “Enroll now,” the next. It feels like whiplash. That is why most launches fail. The bed warms people up and makes them ready to say yes.

Step Three: The Black Widow Effect

Now comes the magic. The Black Widow Campaign has two phases.

Phase One is the Interest Phase.
You send a handful of simple emails. Each one talks about a problem your perfect client faces. Each one links to an information page. That page might be fancy, or it might just be a timer. The point is to let people click if they are curious.

Anyone who clicks gets tagged. They move into Phase Two right away.

Phase Two is the Conversion Phase.
This is where the sales emails kick in. These emails talk about spots left, prices, payment plans, and bonuses. They are direct. They ask for the sale.

Here is the trick. Everyone eventually ends up in Phase Two. The only difference is timing. The people who click get there faster. They see sales emails sooner because they have already shown interest. The ones who never click still get sales emails at the end.

That way, nobody gets left out.

Why It Works So Well

The Black Widow works because it does two things at once.

First, it heats up the people who are ready to buy. If they click early, they get the pitch early. That speeds up sales and fills spots faster.

Second, it protects your list. The people who are not ready do not get slammed with sales too soon. They get warmed up gently. That keeps them engaged and happy.

In the end, everybody sees the offer. Nobody slips through the cracks. And the people who are hot move quickly.

The Shop Window Secret

Here is the best way to picture it. Imagine someone walking down a street. They stop in front of a shop window. They are not buying yet. But they looked. That little pause means something caught their eye.

Clicking a link in Phase One is the same thing. It is a signal. It tells you they are curious. The Black Widow Campaign uses that signal to move them into sales mode right away. And that is why it is so powerful.

Works for High Ticket and Low Ticket

Maybe you think this only works for big programs. Not true.

This same campaign works for certifications, masterminds, memberships, small courses, and even low ticket offers. You can run it live or you can automate it. Both work.

If you sell anything with an open and close date, this system can fill your spots.

How to Put It All Together

Here is a quick review of how the Black Widow works:

1. Automated Email Engine grabs new subscribers and builds excitement.
   
2. The Bed lays the foundation with Beliefs, Evidence, and Desire.
   
3. Phase One emails test interest and tag the curious.
   
4. Phase Two emails go in for the sale and close the deal.
   

Every subscriber goes through the whole thing. The only question is how fast they move.

The High Energy Conclusion

If you want a launch that sells out, stop guessing. Stop sending random emails. Stop hoping people will just find their way into your program.

Instead, install the Black Widow Campaign. It has filled programs again and again. It has taken sales from $27,000 to half a million. And it can work for you too.

Imagine opening the doors to your next program and seeing spots vanish before your eyes. Imagine sending that final email and realizing you are sold out. That is the power of this system.

Set it up. Run it. And get ready to watch your coaching business explode.

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Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Grab The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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