One of the most common challenges that email marketers face is coming up with new email campaigns.

We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!

Want to get more sales from your email marketing?

We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!

That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 

Step One: Decide Who Your Emails Are For

The first thing you need to decide is who your email campaign is for.

Your email list is generally divided into two groups:

1. Subscribers who haven’t purchased yet.
2. Customers who’ve already bought from you.

Decide whether you're trying to convert subscribers into first-time buyers or upsell existing customers. Tailor your messaging accordingly to make it relevant and effective.

Step Two: What Are You Going to Offer?

Once you've decided who your campaign is for, you need to figure out what you're going to offer.

If you're targeting non-customers, try something dramatically different from what you’ve offered before. Your subscribers haven’t bought yet because they haven’t seen an offer that resonates, so it’s time to mix things up.

If you’re targeting current customers, focus on solving their next problem. After they’ve purchased your product or service, they’re likely to face new challenges—create an offer that addresses those new needs.

Step Three: Think Outside the Box

Resetting your audience’s attention is key.

If you’ve been using the same email sequence over and over, your subscribers will start tuning out. Interrupt the pattern by presenting your offer in new and interesting ways.

For instance, instead of a regular sales email, you could run a challenge, webinar, or even offer a smaller “splinter” product. These approaches not only pique curiosity but also provide fresh entry points into your sales funnel.

Step Four: Leverage Partnerships

If you don’t have a new product to offer, don’t be afraid to promote someone else’s.

Strategic partnerships allow you to provide value to your list while earning commissions from affiliate promotions. Plus, promoting someone else’s product can often lead to reciprocal support when you launch something new.

In Summary

Your next email campaign doesn’t have to be overly complicated.

Focus on your audience, offer something valuable, and present it in a new way. Whether you’re promoting your own product or partnering with someone else, always aim to reset your audience's attention and keep things fresh.

Subject line of the week

This week’s standout subject line is “Be a bad writer. Please.”

This subject line works because it subverts expectations. While most people assume that good writing is key to effective emails, Kennedy flips the script. By urging readers to be “bad writers,” he grabs attention and challenges conventional thinking, making the email stand out in crowded inboxes.

Useful Episode Resources

Recent episodes

The Biggest Mistakes You’re Making With Your Email Automation

The 3 Subconscious Questions That Stop People From Buying

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Fifi?

Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!