When it comes to running a business, it can feel like you're constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data.

But here’s the truth: most of these numbers don’t actually matter.

So, which ones do?

We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!

Want to get more sales from your email marketing?

We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!

That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 

Stop Chasing Every Number

We all want to grow our business, but the key is to stop focusing on every single metric out there and instead, focus on the ones that will directly impact your revenue.

The first step? Knowing exactly how much money you want to make.

This is your North Star. If you don’t have a financial goal, you’re just blindly working, hoping things will work out. When you have a clear goal, you can reverse engineer everything else from that number.

Reverse Engineer Your Success

Let’s say you want to take home $10,000 a month.

Once you have this figure, you can break it down. If you’re selling a program for $1,000, you need to sell 10 of them each month. Let’s say you convert one in four leads on a sales call. This means you need to have 40 sales calls every month.

Once you have those 40 sales calls booked, that’s it—you’re done. You don’t need to hustle endlessly because you’ve hit your target.

How to Set Your Financial Goals

Many people struggle with setting financial goals.

It’s easy to say “I just want to make more,” but that’s not specific enough. You need to know exactly what your goal is. What kind of life do you want to live? How much do you need for that dream house, for retirement, or to support your family?

Once you figure that out, you can calculate how much you need to earn each month to reach that goal. Tools like ChatGPT can even help you work out a financial plan!

The Power of Knowing Your Number

Knowing your number isn’t just about hitting a financial goal.

It also gives you the freedom to stop working once you've hit it. You don’t have to constantly push for more. You can live your life and avoid burnout by working smarter, not harder.

Once you’ve hit your financial target, any additional work or projects become optional—something you can choose to do because it’s fun or fulfilling, not because you need to do it to survive.

Practical Tips for Reaching Your Goal

1. Identify Your Core Offer: Look at your products or services and determine the price point. How many sales do you need to hit your financial goal?
2. Break Down the Numbers: Calculate how many leads or calls you need to make those sales. Don’t overcomplicate it—focus only on what drives revenue.
3. Stop When You Hit Your Goal: Once you’ve reached your target, stop. Give yourself permission to rest or focus on other things.

The key takeaway here is to focus on the numbers that directly impact your revenue.

Know your goal, reverse-engineer your success, and once you’ve hit your target, take a break. Don’t let numbers control your life — use them to create the life you want.

Subject line of the week

This week’s subject line is “I'm guilty of this”.

Not only does this subject line build up lots of natural intrigue, but also builds curiosity around what Fifi was ‘guilty' of – especially since she's positioned as an expert in her field.

Useful Episode Resources

Recent episodes

The Biggest Mistakes You’re Making With Your Email Automation

The 3 Subconscious Questions That Stop People From Buying

How To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Want to connect with Fifi?

Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!