How to Use ‘Memory Craving’ to Make Your Offers Irresistible
Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it – like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving: a psychological trigger that makes people deeply desire something because it reminds […]
From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time
In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when […]
3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)
When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you’re a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week’s episode, we’ll uncover the three critical buyer triggers that influence decisions – time […]
How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k
What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines – and the results were extraordinary. In this article, we’ll dive into her bold strategy, her mindset shifts, and […]
7 Email Hacks You’re Missing (And One Nobody Talks About!)
Listen up: you’ve been duped. Everyone’s obsessing over subject lines and clickbait tactics, but they’re missing the real magic. Today, we’re diving into 7 email hacks that make your life easier, your emails better, and your sales higher. Oh, and there’s one sneaky tip in here that NO ONE’s talking about. Let’s do this. Hack […]
2025 Email Marketing Trends Revealed: AI Secrets, Sales Hacks, and What Could Kill Your Business!
Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got […]
How Can I Use A/B Testing To Improve My Email Marketing Results?
Do you want more people to open, click, and buy from your emails? This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing. Let’s do this! Want to get more sales from […]
What’s The Most Effective Way To Nurture Leads Through Email?
With the rise of new channels and platforms, from SMS to WhatsApp – email is still the highest performing revenue generator. But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode – let’s dive in! Want to […]
How Do I Write Email Copy That Sells Without Being Pushy?
Do you want to make more sales with your emails without coming across as pushy or salesy? It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales. Let’s […]
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
Falling off the email marketing wagon happens to the best of us. Whether life got busy, a launch took up your focus, or you just fell out of the habit – it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. […]
How Do You Get Your Customers To Buy And Buy Again?
Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back […]
Where To Find The Best Customers Who Just Buy
Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them – despite having a bunch of other subscribers who seem to buy everything you offer? What if we could focus more on the buyers and find out ways of adding more of those […]
How Can I Personalise My Emails To Increase Conversions?
Email personalisation has come a long way from the days of simply adding your subscriber’s first name at the start of a message. Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions. Forget the basic, automated-sounding tactics. Today, we’ll explore […]
What Is The Ideal Frequency For Sending Marketing Emails?
In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails? Whether you’re just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!) Let’s dive in! […]
If I Started Over with List Building – What Would I Do?
In this week’s episode, we’re tackling a popular question: “How would you build your email list if you were starting all over again?” It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies […]