What happens if you send an email every single day for over 10 years?

People think it’s crazy. They say you’ll burn out, annoy everyone, or run out of things to say. But I did it anyway, seven days a week, no breaks, and the results shocked me.

I made millions. Built a loyal audience. And turned email into my biggest growth engine.

But more than that? People missed my emails when I skipped a day. They felt like they knew me. And that changed everything.

Here’s what really happens when you commit to showing up in someone’s inbox every single day.

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that).

There's 1 email strategy that has brought in over 8,000+ customers (and $Millions) into our business. It's called the “Fast & Forever” framework. And now, for the first time ever, we're sharing that with you (HERE)

You'll get a One-Sheet with the entire framework – PLUS – a full masterclass walking you through each element of the framework so that you can use it in your business too. Click here to get access to it.

---

The Rule That Changed Everything: Permission to Show Up Daily

Before any magic happened, I had to give myself permission. That’s where it all started. Permission to email daily. Permission to be bold. Permission to say, “This is my list. I’ll use it my way.”

I did it by setting expectations from day one. When people joined my list, they were told up front: you're going to get an email every single day. Not just fluffy updates, but daily ideas, tips, and tactics, all meant to improve whatever I was helping them with. 

Whether it was email marketing, weight loss, or getting more gigs as an entertainer, the deal was clear. And people opted in anyway.

B2B or B2C? It Works Across the Board

This isn’t just a strategy for small business owners or influencers. One of my clients is a massive tech company selling $20k to $100k projects to C-suite executives. And yes, daily emails work for them too. 

Daily doesn’t mean casual. It means consistent.

The Day the Emails Stopped… And People Freaked Out

Once, I missed a day. I was flying back from a speaking gig in Las Vegas, long flights, delays, and time zones. No email went out. And people noticed. They complained. 

Not because they were annoyed, but because I had become part of their routine. Like coffee in the morning, they missed me when I wasn’t in their inbox.

That’s when I realized: daily emails aren’t annoying, they’re a habit. For me, and for the reader.

From 40% to 80%: How Daily Emails Skyrocketed Open Rates

Most people are thrilled with a 30 – 40% open rate. But that also means 60% of their list never hears from them that week.

When I started emailing daily, everything changed. Over 80% of my list now opens at least one email a week. That’s massive. More eyes on your message. More chances to make an impact.

Typos? Who Cares. Just Hit Send.

I’m dyslexic. That means typos happen. And honestly? Nobody cared. The point was never perfection. It was consistency. Connection. Showing up.

And with tools like ChatGPT or any good spellchecker, even that part is easier now.

The Power of Being Real: From Cats to Curries

When you email daily, your real life shows up, whether you plan it or not. People started mentioning my cats. They remembered little stories I’d barely remembered writing, like when my mom came over and we had curry.

This wasn’t just marketing. This was a real connection. People felt like they knew me.

Why Reality TV is the Perfect Email Metaphor

Think about reality shows. They’re messy, raw, and real, and that’s what makes them addictive. 

That’s the energy I bring to my daily emails. I write them in real-time. I don’t batch them (unless I’m traveling). I show up as I am, whatever mood I’m in.

Some days, I’m cheerful. Some days, I rant. Some days, I’m vulnerable. And that emotional journey is what draws people in.

Know What You’ll Share, And What You Won’t

Boundaries matter. I don’t do toilet humor. I didn’t write about my dad being seriously ill until after the fact. I decided what’s private and what’s public. You can too.

Just because you email daily doesn’t mean you have to spill everything. Choose your topics. Set your line. Keep your balance.

Re-Engagement Superpower: Spot Who’s Disengaged Instantly

Here’s a practical win. Daily emails make it easy to spot who’s disengaged.

If someone hasn’t opened an email in 30 days, and you’ve sent 30 emails, it’s clear they’re checked out. You can trigger a re-engagement campaign and try to bring them back.

If you only email once a week, it takes 30 weeks to see the same pattern. That’s too long. They’re probably gone by then.

The Messaging Hack That No One Talks About

Here’s the secret to sharp, relevant messaging: repetition.

By emailing daily, I get 365 tries a year to get the message right. Most people only get 52.

Every day, I can test a new hook, a new angle, a new story. If something hits? I reuse it in sales pages, in webinars, and in content. That daily rhythm sharpens your message faster than anything else.

Want to Try This? Here’s How

Yes, people will unsubscribe. Let them.

The ones who stay? They’re your people. They want what you’re offering. They trust you. They connect with you.

Want to try it? Start small. Tell your list: “Hey, I’m testing something new. I’ll send you one useful tip every day this month to help you [insert transformation].” That’s it. See what happens.

Conclusion: Daily Emails Changed Everything. They Can Change Everything For You Too.

Sending an email every day isn’t just about selling. It’s about showing up. It’s about being real. It’s about building something that lasts, one subject line at a time.

I did it for over a decade. I’ve seen complaints turn into compliments, strangers turn into superfans, and emails turn into income.

And I promise, if you give it a shot, you’ll be amazed at what can happen.

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Grab The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about how to kick off an email reactivation campaign and get back on the email marketing wagon) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!