In the fast-paced world of online business, it’s easy to get stuck in the grind.

For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement.

But when she discovered a fresh approach, everything changed. I

In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Here’s how she did it – and how you can, too.

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that). We all know that subject lines are important to get right and are a leading measure of your open and click rates – but writing them can be a challenge.

That's why Kennedy has spent months training an AI to write powerful subject lines that is beating top copywriters' subject lines 80% of the time in A/B tests – and you can get access to it here.

BEFORE: Unsubscribes, Overwhelm and Sales-less

When Karishma first started focusing on email marketing to sell her coaching services, she was overwhelmed.

Crafting a single email took her four hours, and at most, she sent two emails a month. Each email was an eight-page newsletter that was packed with information, but far too long for busy readers to digest.

To make matters worse, every time she hit send, two subscribers would unsubscribe. Promotional campaigns fared even worse, resulting in even more unsubscribes.

Karishma described her email marketing as “abysmal,” and she wasn’t wrong. Her efforts weren’t just time-consuming; they were also ineffective.

The turning point came when she realised she couldn’t keep pushing through this unsustainable system. “I just couldn’t keep up with it anymore,” she said. That’s when she decided to explore new strategies and stumbled upon resources that changed everything.

Where Her Transformation Started

Karishma’s transformation began with our ‘Click Tricks'– a small yet powerful training focused on creating click-worthy emails.

That first step led her to implement a revival campaign, which included writing 10 emails in two weeks. To her surprise, she completed the entire campaign in under three hours – which was a massive change from the four hours it used to take for just one email.

The results were immediate and staggering: open rates soared to 60-80%, click-through rates tripled, and unsubscribes dropped dramatically.

From there, she doubled-down and took more action.

What Made the Difference? (Karishma's Next Steps)

1. Switching to Bite-Sized, Engaging Emails

Karishma learned that shorter, story-driven emails were far more effective than the long, encyclopaedia-like newsletters she’d been sending. By keeping her messages concise and connecting them to actionable tips, she made her emails easy and enjoyable for her audience to read.

The key was focusing on stories drawn from her everyday experiences, rather than relying on grand achievements or overused vulnerability tropes. Whether she wrote about her cat’s antics or a conversation she had with a client, each story tied back to a relevant message her audience could relate to.

2. Adopting a Daily Email Strategy

Initially, the idea of emailing her list every day seemed impossible. “My jaw dropped,” Karishma admitted. But after implementing a simple framework for crafting daily emails, she quickly found her rhythm.

Not only did daily emails dramatically improve her engagement rates, but they also allowed her to stay top-of-mind with her audience. Subscribers began replying to her messages with enthusiasm, and some even noticed and praised her shift to more engaging content.

3. Running Targeted Campaigns

In addition to her regular daily emails, Karishma began running focused promotional campaigns that gave her audience a reason to act now. For instance, a Diwali campaign based on a proven framework led to 63 sales—a massive leap from the 5 sales she’d achieved in her previous campaigns.

She also used specific campaigns to book her one-on-one coaching services, resulting in her most fully booked schedule in years. At one point, she was running 14 coaching sessions per week, far exceeding her usual 5-7 sessions.

The Mindset That Made It Possible

Beyond the strategies she implemented, Karishma credits much of her success to her approach as a student. “I’m an absolute sponge,” she explained.

Instead of rushing through trainings or questioning every step of the process, she committed to following the advice to the letter before making adjustments.

She also avoided the common trap of trying to multitask or speed through content.

Rather than watching training videos at 1.5x speed, she took her time, breaking them into smaller chunks and implementing what she learned after each session. That's what allowed her to deeply understand each step and get the results with everything that she implemented.

The Results Speak for Themselves

The numbers paint a clear picture of Karishma’s transformation:

• Open rates: Increased to 60-80%, with some campaigns reaching as high as 89%.
• Click-through rates: Tripled compared to her previous emails.
• Unsubscribes: Dropped to nearly zero, even with a dramatic increase in email frequency.
• Sales: A Diwali campaign brought in 63 sales—more than 10 times her previous results.
• Coaching bookings: Her one-on-one coaching services were fully booked for six weeks straight.

These aren’t just numbers; they’re proof of what’s possible when you combine the right strategies with a commitment to implementation.

Lessons You Can Apply Today

1. Focus on Stories, Not Length
   Your emails don’t need to be lengthy or packed with information. Instead, focus on telling simple, relatable stories that connect to your audience’s needs.
   
2. Be Consistent
   Don’t let fear of unsubscribes hold you back from increasing your email frequency. When done right, consistent emails can deepen your relationship with your audience.
   
3. Run Strategic Campaigns
   Take a break from your regular emails to run focused, time-sensitive campaigns. These can generate excitement and urgency, leading to a spike in sales.
   
4. Take Your Time to Learn and Implement
   Don’t rush through trainings or try to reinvent the wheel. Follow proven strategies step by step, and give yourself the time to see what works.

If you’re feeling stuck with your marketing efforts, take a page from Karishma’s playbook: start small, stay consistent, and don’t be afraid to experiment.

You might just surprise yourself with what you can achieve.

Subject Line of the Week

Throughout her journey, Karishma discovered the immense power of a strong subject line. One of her most successful subject lines, which achieved an open rate of 89%, was:

“This Is Why You’re Not Getting Promoted”

This subject line worked because it tapped into a specific problem her audience was likely facing, created curiosity, and promised valuable insight. It directly spoke to her ideal clients – corporate professionals seeking career growth.

Why It Worked:

• Relevance: Her audience could immediately relate to the issue.
• Curiosity: It raised a question in their minds that could only be answered by opening the email.
• Value: It promised actionable advice to solve a critical challenge.

When crafting your next email subject line, think about your audience’s most pressing issues and how you can pique their curiosity while offering a solution.

Related episodes

How Do You Get Your Customers To Buy And Buy Again? 

3 Buyer Triggers You’re Ignoring (And How They’re Killing Your Sales!)

How Liz Wilcox Used One-Word Subject Lines to Skyrocket Her Membership to $600k

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Grab The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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