How To Audit Your Email Marketing
Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you! Ready to take some notes? SOME […]
Small List Big Launch – With Gemma Bonham-Carter
Do you think you have a small email list? How can you have a successful and profitable launch when you don’t have as many subscribers on your list as you’d like to have? This week we’re talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you […]
Tell Me You’re A Member Of The League Without Telling Me You’re A Member Of The League
Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we’re cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a […]
What We Really Think About Customer Avatars
Do you use a single customer avatar in your business? Today we’re sharing what we really think about customer avatars, why they don’t work, and what you want to use instead. If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about […]
Comedian’s Secrets to Storytelling – With Kevin Rogers
Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or […]
Advanced Psychology: Using Compound Curiosity
Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready […]
7 Email Marketing Things That Shouldn’t Work (But Do)
Want to know how to make the most of your email marketing? Then we’ve got something pretty special for you here. It’s the 7 best email marketing strategies that shouldn’t work but absolutely do. They’re undervalued and probably even sound a little bit ludicrous. But if you want better results with your email marketing, you […]
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
So you haven’t been emailing your list for a while. You’ve fallen off the email marketing wagon and now you’re wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there’s a way to do it – emailing […]
12 Things That We Use On Stage That Help Our Email Marketing
What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, […]
9 Psychological Things That We Use In All Of Our Campaigns
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we’re breaking things down and sharing the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]
The Little-Known Right Order to Make Your Offers (For Maximum Sales)
Do you have a flagship product – a core product or service that you focus on with your marketing and your messaging? Today we’re sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber. Sounds too good to be […]
Lessons Learned from Running Our 2-Day INBOX Event
Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing? Today we’re sharing the lessons we’ve learned from running our own two-day online event – Inbox. This is the third year we hosted our signature email marketing conference, which is a totally free […]
Making Yourself Choosable with Belinda Weaver
How do you know if you’re unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who […]
What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]
Why We Waited 3 Years Before Creating a Brand
Why did we wait three years to create a brand? Shouldn’t that be the first thing you do when you start a business? Probably not! It’s not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product – even if it […]