Who Should Do Your Email Marketing?
Spotify
Apple PodcastsAre you really the best person to be doing your email marketing?
When you start a business one of the first things you do is figure out what you're good at, and what you're not so good at.
So if you absolutely love writing email copy but working out the technical side of things makes you want to put your head in a blender, then that's okay.
If you're a long-time listener then you'll know that there's more to email marketing than just writing emails, and there are plenty of people out there jumping with excitement at the thought of helping you out with the bits that you aren't keen on, or don't have the time for.
This episode we're diving into how you can outsource your email marketing, who you should trust with your emails, and the systems to help you along the way.
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Don't miss a single episode of
The Email Marketing Show as well.
Receive a heads up by email when we
drop a new episode (it's free):
Using Email To Keep Your Members Engaged
Episode Content
- (0:35) Funny fact with Rob and Kennedy
- (2:35) The way we like to make our voices heard.
- (3:00) The big question you need to ask yourself before going any further.
- (5:49) If you’re going to outsource your email marketing, you should definitely outsource this bit first.
- (7:55) Who’s got the final piece of the strategy puzzle?
- (9:29) The magic of skill transference!
- (13:42) This could be the thing that motivates you to kick it off.
- (15:38) Listeners question with @MayKingTea
- (19:29) Subject line of the week.
Subject Line Of The Week
Listeners Question
I have been avoiding starting an email list for years, total imposter syndrome, but over the years I’ve realised I have a lot to offer with email. So, how do I get started?
May King – @MayKingTea
Rob: You’ve come to a great realisation, which is that you have a ton to share and you’re probably already sharing it in other places! The first step is to pick an email marketing platform, and it’s probably best to start with something quite simple like ConvertKit or ActiveCampaign. Then you need to decide on something you can share with the world that will be valuable and create a lead magnet from that, then promote it across the platforms you’re already using.
Kennedy: Use your lead magnet to get people onto your list and then at least once a week you should email them with more useful information and tips. Tell stories about what you’ve been up to and link that story to a simple business lesson that your subscribers can go and use.
If you have an email marketing question you would love us to answer you can submit it right here.
Episode Resources
ConvertKit
Infusionsoft
ActiveCampaign
7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post
The Email Marketing Strategy Every Business Should Steal – Blog Post
6 Techniques To Segment Your Email Subscribers – Podcast Episode
Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode
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