Imagine a magic machine. 

You drop in $100 on one side, and boom, a $1,000 pops out the other. 

Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on. 

It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot.

Keep reading, because today you're going to discover the one email marketing secret that unlocks infinite growth.

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that).

There's 1 email strategy that has brought in over 8,000+ customers (and $Millions) into our business. It's called the “Fast & Forever” framework. And now, for the first time ever, we're sharing that with you (HERE)

You'll get a One-Sheet with the entire framework – PLUS – a full masterclass walking you through each element of the framework so that you can use it in your business too. Click here to get access to it.

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You Don’t Need a Giant List to Make Giant Money

Most people think, “If I just had more email subscribers, I’d finally make real money.” But that’s not true.

The common belief is that a larger email list equates to greater profits. However, the reality often proves otherwise. A powerful example lies in the success achieved by focusing on a small, highly targeted niche.

This approach demonstrates that maximizing the value of each subscriber, rather than casting a wide net for broad appeal, ultimately leads to more lucrative results.

Don’t Feed the Machine Until It Works

Picture this: You're about to launch Facebook ads and you're excited. But, stop, right there.

Before you spend a penny, ask:
👉 Do your emails convert?
👉 What’s each subscriber worth after 30 days?
👉 How much do you make when 100 people join your list?

If you can’t answer those questions, you’re not ready to grow.

Building the Money Machine

Let’s go back to the money machine. For it to work, you need to know what comes out when you put money in. Here’s how you build it:

1. Know Your Numbers
   If you spend $100 on ads, and get 100 leads, how many of them actually buy? If 10 of them buy a $100 offer, boom, you made $1,000. That means you can spend up to $1,000 on ads without losing money.
   
2. Dial In Your Email Engine
   This is your welcome sequence, your sales emails, and everything people get after joining your list. It’s not about guessing. It’s about measuring: open rates, click rates, and how many people buy.
   
3. Test and Tweak
   Run 150 people through your email funnel. Check the numbers. Are people opening your emails? Clicking your links? Buying your offer? If not, adjust. Keep adjusting until it works like clockwork.
   

The 30-Day Rule: Your Email Funnel’s Payback Window

Ever put your ad spend on a credit card? Here's a pro tip: You’ve got 30 days before that bill is due. That’s your window to make your money back.

If your funnel doesn’t pay back your ad spend in 30 days, you’re in trouble. If it does, boom. You’ve got the green light to scale.

The Boring Stuff That Makes the Big Bucks

Here’s the truth: building this email machine isn’t glamorous. It’s not flashy. It’s spreadsheets and split tests.

But it’s this boring work, knowing your numbers, dialing in your funnel, tweaking your emails, that lets you do all the fun stuff later. Ads. Growth. Launches. All of it depends on this foundation.

Why Most People Fail at Ads

If you’ve run ads before and they “didn’t work,” you’re not alone. Remember, it’s not your ad's fault, it’s your funnel’s fault. Most courses teach you how to set up ads. Few teach you how to set up a system that actually converts.

This is the missing piece. The thing no one tells you. And once you fix it, ads become exciting, because you know they’ll bring money back.

Step-by-Step to Unlimited Growth

Here’s your action plan:

1. Write a simple email sequence, maybe 6 emails.
   
2. Run 150 people through it (from your list or organic traffic).
   
3. Track everything: open rates, click rates, conversions.
   
4. Tweak the weakest spots.
   
5. Repeat until your system turns $100 into more.
   

Once your system does that, you can run as many ads as you want. Because every $100 becomes $120, $500 becomes $600, and so on. That’s when your list can grow infinitely.

Final Word: Your Growth Is Just a Math Problem

This isn’t magic. It’s math. Predictable. Repeatable. Scalable. When you know your numbers, you control your future.

You don’t need a viral moment. You don’t need a massive audience. You just need one thing:

👉 A proven machine that turns leads into money.

Build it. Test it. Tweak it. Then fire up the ads. That’s how you grow your list as big as you want.

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Grab The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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