Most people treat email like a checklist item. Write. Send. Hope. But what if the real power of email had nothing to do with luck, and everything to do with using a proven system?

Imagine sitting down with someone who’s spent two whole decades testing, tweaking, and perfecting email messages that people actually read, reply to, and buy from. That’s what this session gives you. It’s not theory. It’s not recycled advice. It’s real, battle-tested lessons from the front lines.

You’ll learn exactly what works and what doesn’t. You’ll hear why some emails get ignored, while others get opened and acted on fast.

Let’s break down the APE Method. It’s a simple three-step formula that helps you grab attention, drive action, and make more sales.

Whether you’re brand new or have been emailing for years, this will sharpen your game quickly and help you write emails that actually work.

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A is for Attention: Hook Them Fast or Lose Them Forever

Here’s the first big truth. When someone joins your email list, that’s when they’re paying the most attention. After that, their interest drops fast.

Think about your own habits. You sign up for something, and you’re curious. You open the first few emails. But after a few weeks, you start ignoring them.

That early window, the first 14 to 30 days, is the golden zone. That’s when you must act.

Tell people what you can do for them. Make offers while their eyes are still on you. Play with how your emails look. Use bold text, interesting spacing, and even visuals to stand out.

Variety is also key. If every email looks the same, people stop paying attention. Change things up to keep their interest.

P is for Prioritize: Make Them Choose You

Your job is to make readers pick your message over everything else in their day.

People are busy. Life is packed with tasks and distractions. So how do you cut through the noise?

Use urgency and scarcity.

Say when something ends. Say how few spots are left. Make it clear why they should act now and not later.

This is how people make decisions. They move things up or down their list of priorities. Your message needs to feel important enough to move to the top.

E is for Engagement: Keep Them Coming Back

Engagement means making people want to open, read, and act on your emails. It breaks down into three parts.

1. Be Consistent

There’s a story about a local train service. It’s cheaper than a taxi, but it’s so unreliable that people stop using it.

Your emails work the same way. If you don’t show up regularly, people forget about you.

When you’re consistent, people trust you. They expect you to show up. That builds your reputation before they even buy anything.

If you’re not consistent before the sale, they’ll assume you won’t be consistent after either. That damages trust.

2. Use Different Emotions

Most email writers stick to one or two emotional tones. Some are always funny. Others are always motivational.

But people respond to different feelings. Some need inspiration. Others need fear. Some want to hear success stories. Others need empathy.

Switch up the emotions you use. This helps more people connect with your message and keeps your emails fresh.

3. Get Clicks and Replies

Email marketing comes down to one thing. You want people to click your links and reply to your messages.

That’s how you stay out of spam. That’s how platforms decide your emails are valuable.

The more clicks and replies you get, the more likely your emails are to land in the inbox. That means more people see your offers and take action.

So make your emails easy to engage with. Ask questions. Share ideas that spark replies. Use calls to action that make people want to click.

Bonus Tip: See This in Action

Someone sent in one of their real emails and asked for help. It wasn’t a bad email, but it wasn’t getting replies or clicks. So the whole thing was rewritten, step by step, live on screen.

You get to watch each change as it happens. The subject line gets a makeover. The opening line is made stronger. Boring parts are cut. New words are added to grab attention. The call to action is rebuilt to get clicks. You see every move and hear why each change was made.

This isn’t just a talk about what works. It’s a full behind-the-scenes look at how to make email marketing better right in front of your eyes.

By the end, the email goes from forgettable to fantastic. And it all uses the APE Method.

If you’ve ever wondered how to write better emails, this live rewrite is a must-watch. It shows how small edits make a big difference. You’ll walk away with ideas you can use right away in your own emails.

Final Word: The Email Game Just Got Simple

If you’re struggling to grow your list or boost your sales, the APE Method gives you a clear path forward.

Here’s a quick recap

A is for Attention – Capture interest right away and keep your emails fresh
P is for Prioritize – Show people why they need to act now
E is for Engagement – Build trust and spark action through replies and clicks

You don’t need a big list. You don’t need complex tools. You just need to apply this method with confidence.

Now, take this method and put it to work. The results speak for themselves

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

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This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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